BPA Worldwide has launched a new certification program to support the Trustworthy Accountability Group's new Inventory Quality Guidelines, which outline disclosures for inventory acquisition … Read the whole story
Electronic Privacy Information Center is calling on the FTC to require ad companies to obtain explicit consent from consumers before tracking them across more … Read the whole story
Outfront Media, previously known as CBS Outdoor, plans to roll out a fully addressable outdoor advertising network in the not-too-distant future, according to CEO … Read the whole story
Encouraging our resident experts to engage in cross-team collaboration can help yield rapid-fire, intelligent solutions to complex issues. In programmatic and audience targeting, which … Read the whole story
'The Washington Post' is introducing new native advertising formats that integrate editorial content with branded messages more closely, while maintaining the distinction between the … Read the whole story
As the year nears a close, streaming video keeps making strides -- and so does streaming advertising. It would be nice to say consumers … Read the whole story
The agency has added White Wave Foods and Meijer to its list of recent wins along with Mead Johnson, which consolidated its media assignment … Read the whole story
Marketers must go beyond traditional metrics and analyze email subscribers to gain better insight about customers' cross-channel behaviors, especially in cross-channel campaigns. Understanding behavior … Read the whole story
Jumpstart Automotive Group, an automotive marketing and advertising company, today announced the launch of a new advertising unit. Alfa Romeo is the first auto … Read the whole story
Dentsu Aegis Network has agreed to acquire a 70% stake in the Philippines-based JaymeSyfu Group. It's the second Filipino ad shop Dentsu has agreed … Read the whole story
American Media, which publishes celebrity and lifestyle magazines, is teaming with the Weinstein Company to develop original TV, film and digital efforts. Stephen Land, … Read the whole story
The IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as a co-chair of the IAB Programmatic Council. Read the whole story
A land deal being voted on Monday by the Montgomery County Commission and the Clarksville-Montgomery County Industrial Development Board would give Google the green … Read the whole story
New York-based mobile ad platform StartApp recently announced a partnership with Inneractive, an Israel-based mobile ad exchange, to provide a programmatic video exchange to … Read the whole story
Restaurants and foodservice venues have recovered from recession losses, with the industry ending this year with visits up 1%, total traffic volume at 61 … Read the whole story
Gemini Healthcare is currently led by Gary Ainsworth and Michael Pill. Ainsworth will serve as CEO and Pill will serve as chief creative officer … Read the whole story