The ANA this morning confirmed its closed-door meeting with the 4As and IAB to begin an "AI Responsibility" framework. Is it too little, too … Read the whole story

Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower … Read the whole story

The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and … Read the whole story

Exiled "Simpsons" character Apu returned Sunday night in an episode that directly addressed the controversy that canceled the character in 2017. Read the whole story

As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Association to verify authorized institutions and protect … Read the whole story

Consumers are increasingly making purchases before the traditional advertising blitz reaches full strength. Read the whole story

X is further expanding its Gametime live updates hub to include real-time scores, highlights, discussion and licensed content surrounding the NBA 2026-27 season. Read the whole story

With a focus on originality and episodic content for its short-form video feed, YouTube has begun testing a monthly bonus program for select creators … Read the whole story

To help bolster real-time conversations taking place around the NFL, Threads has assembled a team of commentators and creators who have built audiences around … Read the whole story

Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon? Read the whole story

A Canadian political candidate gained national and international attention with a refreshing approach: self-deprecation and unvarnished honesty. Read the whole story