The partnership is designed to bring a slate of creator-led vertical microdramas to the social-media app and its stand-alone mobile streaming platform PineDrama. Read the whole story

Fox Advertising says it is advancing its agentic-to-agentic deal-making platform under its Fox AdStudio division to live, linear TV and media campaigns among its … Read the whole story

While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't want … Read the whole story

Meta will open a personalized, in-app browsing page hosted on Facebook or Instagram instead of sending a user to the advertiser's site when they … Read the whole story

The US Golf Association has named Gupta Media its paid media agency of record following a competitive pitch process that began earlier this year. … Read the whole story

Halloween is 15 days away and Hallmark Channel is already setting its countdown clock to Christmas. Read the whole story

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people's enthusiasm. Read the whole story

It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain. Read the whole story

Through its licensing program, Google acknowledged it is paying participating news publications for the delivery and use of their content to develop new AI … Read the whole story

If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just about the show? Read the whole story

Experts say that without digital protective barriers, there is a high risk of sharing confidential information or granting AI-based chatbots unvetted access to local … Read the whole story