"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts … Read the whole story

X is expanding its ongoing effort to crack down on the prevalence of spam bots by requiring flagged accounts complete a test designed to … Read the whole story

The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month … Read the whole story

An Illinois resident is suing SpaceXAI's chatbot Grok for allegedly collecting and retaining faceprints without first obtaining written consent. Read the whole story

Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series … Read the whole story

Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas. Read the whole story

"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch … Read the whole story

Content creators can proceed with a claim that Apple scraped their YouTube videos in order to train generative AI models that convert text to … Read the whole story

To mark its revamped subscription club, Pret a Manger's one-night-only pop-up will feature a live DJ and serve espresso and matcha martinis. Read the whole story

Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or … Read the whole story