'Universal Cart' will change ad targeting and where the data sits. When a consumer abandons a cart using this system, it changes the retargeting … Read the whole story

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, … Read the whole story

It ranked as one of the stupidest ideas of President Trump's second term, but now, the plan to livestream the execution of the Fort … Read the whole story

"In this day and age when we're not sure with AI what's real -- what's fake news, what's real news - we know that … Read the whole story

By region, North America was the strongest performer with organic growth of 7.5%. Havas confirmed buying 12 million shares of Canal+ in October, for … Read the whole story

Ahead of the U.S. midterm elections, Reddit is taking measures to promote voting participation across the country and combat AI-generated election misinformation. Read the whole story

Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate. Read the whole story

Total TV spending has gained $872.2 million this year compared to 2024. Republicans currently account for 54% of that total spend at $1.98 billion, … Read the whole story

Many believe CTV cannot drive direct business-outcome results the same way that search and social media do. Read the whole story

To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed … Read the whole story

This would be its biggest round of layoffs in four years of job cuts. The layoffs cut across product, technology, legal and human resources … Read the whole story

Brands will need to know their audiences, substantiate their claims and recognize that not every controversy requires a corporate statement. Read the whole story