National TV ad prices followed a seasonal downward adjustment in December, the last month of the fourth-quarter holiday shopping season. Prices fell 17 points … Read the whole story
- COMMENTARY
A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the … Read the whole story
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction to strengthen its hold on performance marketing and build out programmatic tools to … Read the whole story
COMMENTARYLAS VEGAS -- This is the refrain of agency grunts as we take our hungover strolls among the pleated pant masses and endless aisles … Read the whole story
Lamar Advertising has acquired Clear Channel Outdoor's out-of-home assets in five midsized U.S. markets for $458.5 million. The deal is forecast to add around … Read the whole story
- COMMENTARY
Annual performance reviews and raises have been an organizational tool since the boomer generation - and probably even before. Maybe we need to consider … Read the whole story
Meredith Corp. moved swiftly to salvage its merger deal with Media General. That follows the latter's announcement of a rival deal with Nexstar Broadcasting … Read the whole story
Sorrell said that given the slow-growth global economy and low inflation, marketers will continue to focus on cost efficiencies. That could mean another year … Read the whole story
Amazon this week announced it will push deeper into the smart home market by selling semiconductors from a chip design company it purchased last … Read the whole story
Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, didn't mince words about Nielsen accuracy when it comes to TV viewership: It's … Read the whole story
Broad-based media and communications deal-making rose moderately in 2015 -- with Internet media deals witnessing some of the strong activity. Deal volume rose 8% … Read the whole story
Verint's Dave Capuano tells "Marketing Daily," "[The] disconnect is between how the organization perceives itself and how it's seen by consumers. Every business ... … Read the whole story
It takes more than traditional employment ads or LinkedIn postings to find talent these days, which is why Horizon Media has created a video … Read the whole story
In what some analysts see as a bad omen for the broader mobile industry, Samsung Electronics says it expects fourth-quarter operating profit to fall … Read the whole story
LAS VEGAS - Social game developer Zynga announced that it would bring ad units to political advertisers through the Rubicon Project ad marketplace at … Read the whole story
The new year has triggered an onslaught of executive appointment announcements at big magazine publishers. Bruce Gersh has been named senior vice president, strategy … Read the whole story
Navegg has a database of over 250 million Internet users and specializes in the collection, analysis and multichannel activation of audience data, particularly for … Read the whole story
