by Joe Mandese
National TV ad prices followed a seasonal downward adjustment in December, the last month of the fourth-quarter holiday shopping season. Prices fell 17 points … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the … Read the whole story
by Laurie Sullivan
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction to strengthen its hold on performance marketing and build out programmatic tools to … Read the whole story
COMMENTARY
by Jonathan Haber
LAS VEGAS -- This is the refrain of agency grunts as we take our hungover strolls among the pleated pant masses and endless aisles … Read the whole story
by Erik Sass
Lamar Advertising has acquired Clear Channel Outdoor's out-of-home assets in five midsized U.S. markets for $458.5 million. The deal is forecast to add around … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Annual performance reviews and raises have been an organizational tool since the boomer generation - and probably even before. Maybe we need to consider … Read the whole story
by Erik Sass
Meredith Corp. moved swiftly to salvage its merger deal with Media General. That follows the latter's announcement of a rival deal with Nexstar Broadcasting … Read the whole story
by Steve McClellan
Sorrell said that given the slow-growth global economy and low inflation, marketers will continue to focus on cost efficiencies. That could mean another year … Read the whole story
by Laurie Sullivan
Amazon this week announced it will push deeper into the smart home market by selling semiconductors from a chip design company it purchased last … Read the whole story
by Wayne Friedman
Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, didn't mince words about Nielsen accuracy when it comes to TV viewership: It's … Read the whole story
by Wayne Friedman
Broad-based media and communications deal-making rose moderately in 2015 -- with Internet media deals witnessing some of the strong activity. Deal volume rose 8% … Read the whole story
by Aaron Baar
Verint's Dave Capuano tells "Marketing Daily," "[The] disconnect is between how the organization perceives itself and how it's seen by consumers. Every business ... … Read the whole story
by Larissa Faw
It takes more than traditional employment ads or LinkedIn postings to find talent these days, which is why Horizon Media has created a video … Read the whole story
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by Gavin O'Malley
In what some analysts see as a bad omen for the broader mobile industry, Samsung Electronics says it expects fourth-quarter operating profit to fall … Read the whole story
by Ben Frederick
LAS VEGAS - Social game developer Zynga announced that it would bring ad units to political advertisers through the Rubicon Project ad marketplace at … Read the whole story
by Sara Guaglione
The new year has triggered an onslaught of executive appointment announcements at big magazine publishers. Bruce Gersh has been named senior vice president, strategy … Read the whole story
by Larissa Faw
Navegg has a database of over 250 million Internet users and specializes in the collection, analysis and multichannel activation of audience data, particularly for … Read the whole story