The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public … Read the whole story
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In 2001, Cisco conducted a survey of past Nobel Prize winners. By then, Internet usage had mushroomed. Half a billion people -- almost 9% … Read the whole story
IDG Corp., the Boston-based, tech-publishing company that owns media brands like 'PCWorld' and 'InfoWorld,' is considering selling the company. IDG has enlisted the help … Read the whole story
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2016 needs to be the year we finally get real about the state of our industry, and what needs to be done to sort … Read the whole story
Bosetti succeeds Kris Magel, who was promoted to President of Initiative U.S. in November. She'll report to David Cohen, President US, Magna Global and … Read the whole story
Microsoft Pulse has partnered with CNN, MSNBC, NBC Universo and Telemundo to enable live audience participation during President Obama's final State of the Union … Read the whole story
Amazon was #1 again. Netflix ranked #2, bumping YouTube down one place, to #3. Amazon and Netflix were the only brands in last year's … Read the whole story
Net neutrality advocates are opposing a Republican proposal to prohibit the Federal Communications Commission from regulating the monthly fees charged by broadband providers. Read the whole story
On the heels of its new name change, the young-skewing network Freeform -- the former ABC Family -- has started up a new streaming … Read the whole story
CBS says there is a 6% increase for its average prime-time shows for the 2015-2016 season so far to 13.2 million viewers from 12.5 … Read the whole story
In the story "Increases In 2016 TV Ad Spending? ESPN Gets Top Marks Among Media Buyers" (Media Daily News 1/12/16), 63% of those media … Read the whole story
Mobile ad platform Opera MediaWorks and Nielsen Catalina Solutions, a marketing analytics firm that focuses on buyer behavior for CPG brands, announced a partnership … Read the whole story
ESPN's college football championship game on Monday night witnessed a smaller decline versus its two semifinal games on New Year's Eve when compared to … Read the whole story
"Complexity is starting to impede adoption," says Alex Polous, Support.com's vice president of marketing. "If we want to increase adoption, we need to look … Read the whole story
G+J e|MS, marketing arm of European printer and publisher Gruner + Jahr, has tapped PubMatic to push its mobile ads. PubMatic will monetize G+J … Read the whole story
Publicis Groupe's Razorfish will be responsible for Bayer's allergy, skincare, and nutritional/gastro brands, such as Coppertone, Aleve, Claritin, and Alka-Seltzer. iCrossing will oversee Bayer's … Read the whole story
