• by Felicia Greiff , January 12, 2016

G+J e|MS, the marketing arm of European printer and publisher Gruner + Jahr, chose PubMatic to power its mobile ads. 

PubMatic will monetize G+J e|MS' mobile portfolio, including Spiegel Mobile, Vodafone live!, PONS and IP Germany’s mobile offerings in addition to selling G+J e|MS' direct mobile inventory.

Gruner + Jahr titles include National Geographic Deutschland, Brigitte, Neon and Gala. G+J e|MS claims its mobile portfolio's premium inventory reaches 18.16 million mobile users. 

Stefan Schumacher, executive director-digital solutions, G+J e|MS, stated that his company was impressed with PubMatic's fast growth of programmatic premium campaigns and its reliable handling of large and special formats.

In the past few years, Gruner + Jahr made a short-lived foray into mobile ads in Asia.

In 2012, the publishing house's then-Indian Arm, Networkplay, acquired mobile in-app ad network Seventynine from SVG Media to focus on tech, product and expansion in southeast Asia and west Asia.

In 2014, Gruner + Jahr sold both Networkplay and Seventynine to SVG Media.

Last month, Financial Times Deutschland, a Gruner + Jahr title, shut down after accumulating what German media said were €250m  in losses since its launch in 2000. I

n 2005, Meredith acquired several magazines, including Family Circle, from Gruner + Jahr for $350 million, and Mansueto Ventures bought Inc. and Fast Company from the German company for around $35 million in cash plus the assumption of certain liabilities.

The publisher is headquartered in Hamburg and was founded in 1965.