• by Danielle Oster , Yesterday

If your dream is to clone legendary Black Sabbath vocalist Ozzy Osbourne, Liquid Death’s most recent marketing stunt might have been your best bet.

The brand launched a campaign to sell 10 cans of Liquid Death it claims contains the “Crazy Train” singer’s DNA, along with his signature. (Osbourne drank ten cans of Liquid Death Iced Tea which were purportedly sealed to preserve his DNA.) To promote the stunt, the brand released a video entitled “Buy Ozzy Osbourne's DNA From Liquid Death” explaining the concept. “Now, once technology and federal law permits, you can clone Ozzy and enjoy him for hundreds of years into the future.”

Of course, you can’t really recreate his approach to singing and composition without the musical, and chemical, influences of the era the singer came up in, but let’s not spoil the fun. Unfortunately for aspiring Ozzy-cloners and megafans, Liquid Death’s website says they’ve already sold out.

It’s not the first time Osbourne has made an appearance for the brand. About a year ago, he starred in an ad for its Death Dust hydration powder, instructing viewers not to snort (or ingest in a variety of other ill-advised ways) the product.

In another eccentric marketing campaign, last month’s “Toilet Taste Test” ostensibly pitted its flavored sparkling water against an unspecified prebiotic soda brand,—which appears to have been Olipop—requiring participants to drink the latter in a bathroom in a stunt highlighting a comparison with the fiber content in laxatives.