by Joe Mandese
Andrew Susman spent the past two decades empowering brand marketers via content marketing. Now he plans to do it with a broader array of … Read the whole story
by Sara Guaglione
Linda Thomas Brooks has been named president and CEO of The Association of Magazine Media. She says her "primary goal is to be an … Read the whole story
by Steve McClellan
Mirum, the J. Walter Thompson digital agency, has appointed Georgina Forster as the Managing Director of Mirum New York. She will report to Dan … Read the whole story
by Larissa Faw
The overall message from the summit was that the industry needs to be proactive in developing best practice solutions and recognizing consumers' legitimate desire … Read the whole story
by Wayne Friedman
Local advertising will soar by over 15% this year -- due to growing digital platforms with a rush of political advertising dollars. A new … Read the whole story
by Wendy Davis
More than half a million LinkedIn members will receive $16 each as part of the company's settlement of a lawsuit alleging it misappropriated users' … Read the whole story
by Wayne Friedman
PASADENA, Calif. --- Although struggles still abound at Fox, there is some improvement, with longer-term advertising deals that include more time-shifted viewing. and a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story
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by Wayne Friedman
PASADENA, CALIF. -- Ted Sarandos, chief content officer of Netflix, says efforts by NBC to measure original Netflix TV shows "doesn't reflect any sense … Read the whole story
by Wayne Friedman
PASADENA, CALIF. -- While Netflix continues to dismiss the value of releasing viewership of its TV shows, traditional TV network executives keep trying to … Read the whole story
by Laurie Sullivan
Mobile -- where search continues to gain greater importance -- will likely see bigger budget in 2016, as companies continue to shift search advertising … Read the whole story
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by Laurie Sullivan
Automation continues to move deeper into search advertising platforms. Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page … Read the whole story
by Jess Nelson
IBM announced Friday a cloud-based predictive platform that recommends product pricing and promotional discounts. Read the whole story
by Aaron Baar
"While we know we are delivering never-before-seen performances and our award is the penultimate in music, we need to make audiences aware of the … Read the whole story
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by Erik Sass
Postmedia Network, owner of the "National Post" and "Toronto Sun," and Canada's biggest newspaper publisher, saw total revenues tumble 13.1% from around $116.7 million … Read the whole story
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by Tobi Elkin
AdExchanger reported that the Media Ratings Council is focusing on mobile viewability measurement this year. The MRC issued an update in November and says … Read the whole story
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by Tobi Elkin
The Drum'sdigital editor Ronan Shields weighs in on a study of mobile and programmatic media issued last week by the IAB UK. That study … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
To "dramatically improve the performance of the mobile web," Google introduced the Accelerated Mobile Pages Project (AMP). Interestingly, AMP requires HTTPS, the secure version … Read the whole story