The Brooklyn Brothers, a fast-growing independent known for award-winning "paid" and "owned" media campaigns for brands such as NBC and Pepsi, has been acquired … Read the whole story
I could not begin to count the number of times over the years that smart, talented people have attempted to transform a print magazine … Read the whole story
Come April 12, Facebook is planning to invite any and all publishers to participate in Instant Articles. The expansion of Instant Articles is also … Read the whole story
Whether we like it or not, we are all in the data game now -- playing by the rules of others, fighting an uphill … Read the whole story
AppNexus' platform saw U.S. CPMs (cost per thousand views) reach an all-time platform high of $1.60 in December, according to the company's Q4 Digital … Read the whole story
The "problem" of understanding how many people watch Netflix programs and who they are has nearly been solved. Satisfaction -- the core of any … Read the whole story
In the latest in its "You're Not You When You're Hungry" campaign, Snickers' ads for this year's "Sports Illustrated" swimsuit issue are spoofing the … Read the whole story
Microsoft began quietly rolling out a branding message introducing the world to the new Bing Network, viewed by some as a key element the … Read the whole story
The deal means Cablevision TV customers can access CBS.com and the CBS App, streaming CBS live programming online and on mobile devices. Read the whole story
Nielsen's average commercial ratings plus three days of time-shifted viewing dropped only 3% in total day ratings from a year ago for the broadcast … Read the whole story
The nation's biggest magazine publisher announced the acquisition of two popular YouTube channels targeting automotive enthusiasts, Drive and Fast Lane Daily. The channels, which … Read the whole story
Viewprint tracks consumers' digital behavior across social, linear and digital platforms. These insights are then used by Velocity, the company's in-house integrated marketing agency, … Read the whole story
Lee's replacement, Channing Dungey, had been EVP of drama development, movies and miniseries, ABC Entertainment Group. She has been with ABC and ABC studios … Read the whole story
The Art Institute of Chicago and Airbnb have teamed up to build a replica of Van Gogh's famous "Bedroom in Arles" painting. And they … Read the whole story
In celebration of the fourth year of Domain-based Message Authentication, Reporting and Conformance (DMARC), Return Path has revealed that global adoption of the authentication … Read the whole story
While Hyundai and Ford are still tied for first place, and Jeep and Toyota are tied for second -- same as last year -- … Read the whole story
The promotion makes Houston the number two executive at Grey, and sources say he's a front-runner to succeed Global CEO James Heekin someday while … Read the whole story
A federal appellate court has upheld a contempt finding against FilmOn for continuing to operate a streaming TV service after the Supreme Court ruled … Read the whole story
How can we find a more harmonious way to bring advertising back to a state of approval, or even enjoyment, for the general consumer? Read the whole story