by Joe Mandese
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global's Media Economy Report. The … Read the whole story
by Wayne Friedman
TV usage fell in February -- with overall over-the-top internet TV viewing continuing to rise rapidly. Internet-connected device viewing continues to grow quickly on … Read the whole story
by Sarah Mahoney
President and CEO Mark Parker credits the "robust" performance to "serving the athlete personally every day." And he says that more innovative products, including … Read the whole story
by Larissa Faw
The new stand-alone operation is called Wordsworth & Booth and is based in New York. Former CBS Altitude Group vp Tony Mennuto has been … Read the whole story
by Joe Mandese
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmedia as chief marketing officer. Zimbalist, who most recently was senior vice president-advertising … Read the whole story
by Larissa Faw
The ad industry is undergoing a new era of transformation, according to Publicis Groupe CEO Maurice Levy, speaking at the 4As conference. Publicis Groupe … Read the whole story
by Wayne Friedman
A strong majority of TV consumers want to pick the channels for their pay TV packages -- and to pay around $40 per month. … Read the whole story
by Larissa Faw
The shop is starting the new approach, DDB Flex, to "break down things that make them inefficient," said North America CEO Wendy Clark in … Read the whole story
by Felicia Greiff
The Interactive Advertising Bureau (IAB) released a primer on improving ad viewability aimed at publishers on Tuesday. Read the whole story
by Larissa Faw
"Like vandalism, good advertising is loud, fun and still there the next day," said Jeff Goodby, co-founder of Goodby Silverstein & Partners, speaking at … Read the whole story
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by Tobi Elkin
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding … Read the whole story
by Wendy Davis
Federal Trade Commissioner Julie Brill, one of the agency's most vocal privacy advocates, is leaving the commission at the end of the month. Read the whole story
by Jess Nelson
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. The company also … Read the whole story
by Laurie Sullivan
Bing Ads is testing an automated feature that draws landing page copy into the search ad description, grabbing metatags and relevant copy from the … Read the whole story
by Ben Frederick
The new marketplace will allow users to monitor campaigns, run analytics, view the locations of inventory and review the agencies they've worked with in … Read the whole story
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by Gavin O'Malley
Year-over-year, global markets experienced strong growth in average connection speeds and overall broadband adoption, according to the latest findings from content delivery service company … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The relentless rise of Donald Trump has thrown the Republican party into complete disarray. Potential outcomes for the core of the GOP are looking … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When we talk about disruptions in marketing, one of the elephants in the room is the increasing demand to bring marketing in-house. Companies like … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a development cheered by digital rights advocates, the FBI has postponed its fight with Apple -- possibly permanently. Read the whole story