TV consumers who do not multitask while watching TV are now a tiny minority. More than 90% of U.S. consumers are now multitasking while … Read the whole story

The Federal Communications Commission should adopt broadband privacy rules that would "reverse the tide of ever-growing and unchecked collection and use of consumer data … Read the whole story

Speaking by videoconference to a 4As Conference in Miami, the WPP CEO said the sex harassment and racism charges brought against Martinez in a … Read the whole story

Pinterest's monetization efforts may be doing even better than it claims. If accurate, that would up dramatically from the roughly $100 million in revenue … Read the whole story

The Publicis Groupe media guru called for an end to the needless worry, to better focus on solving real problems like ad fraud and … Read the whole story

"Streaming has become mainstream, and for the younger generation, it is a standard," says Gerald Belson, vice chairman and U.S media and entertainment sector … Read the whole story

In preparation for the upfront market, Discovery Communications' is debuting a new marketing umbrella effort, called One Discovery, with a special emphasis on reaching … Read the whole story

Yahoo's revenue from its search business will decline 12.7% to $1.41 billion in 2016, according to data from eMarketer released Wednesday. Advertisers in aggregate … Read the whole story

A session at the 4As Transformation Conference in Miami featured four industry mavens who offered thoughts on how the industry is addressing these critical … Read the whole story

Google announced a new machine-learning platform Wednesday, which Eric Schmidt, executive chairman of Google's parent company Alphabet, believes will become part of the next … Read the whole story

Facebook's Carolyn Everson told a 4As Conference crowd Wednesday morning that many "legacy" ad shops are lagging in the deployment of successful strategies that … Read the whole story

Feelin' good about your cross-device strategy? Not so fast. While 93% of marketers believe their company is effective when it comes to personalized marketing, … Read the whole story

The Interactive Advertising Bureau of France (IAB France) released a study earlier this month showing that in France, 30% of surveyed Internet users use … Read the whole story

Each episode will explore a different country and look at the ways in which the local culture and surroundings have shaped their approach to … Read the whole story

Video ad-tech company Unruly and Videology announced a partnership Wednesday that opens up Unruly's "In-Article" and native "In-Feed" video inventory to Videology platform users … Read the whole story