by Steve McClellan
Greater clarity on rebates and agency business models is key to the level of trust between brands and media agencies, according to a new … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FCC is seeking comment about whether certain types of tracking technology, including Verizon's infamous "supercookies," should be prohibited. Read the whole story
by Wayne Friedman
Verizon Communications has made a deal to become a new equity partner in AwesomenessTV, the popular YouTube original video multichannel network -- a pact … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Too many studies just seem to be repackaging what we've seen over and over again throughout the years. People need to understand that there … Read the whole story
by Gavin O'Malley
Further flexing its live video muscles, Facebook plans to prominently place a video tab right in its Messenger app. Facebook is also rolling out … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Guess what causes most of the problems in the world? It's actually quite simple: ego. I just finished a great book called "Extreme Ownership" … Read the whole story
by Felicia Greiff
Brave, a browser from Mozilla co-founder Brendan Eich that claims to block "all the greed and ugliness on the Web that slows you down … Read the whole story
by Wayne Friedman
Midway through TV's syndication season, court shows as a genre continue to show viewership gains. CBS' "Judge Judy" remains the second-highest among all syndicated … Read the whole story
by Steve McClellan
The former Sony executive joined the WPP board two years ago as nonexecutive director. She left Sony last month. WPP lost a board member … Read the whole story
by Laurie Sullivan
Opera Software cofounder Jon von Tetzchner emerged Wednesday to challenge Chrome and Firefox with a new browser called Vivaldi, supported by affiliate, as well … Read the whole story
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by Tobi Elkin
A panel of ad executives and AdBlock Plus debated ad blocking at OMMA San Francisco on Wednesday. Needless to say, there were no decisive … Read the whole story
by Sarah Mahoney
"This report shows that retailers are taking major steps to integrate their in-store and digital operations and narrow the difference between the two," says … Read the whole story
by Jess Nelson
Women in the email marketing profession make 83 cents for every dollar earned by men, a new study by email marketing community Only Influencers … Read the whole story
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by Laurie Sullivan
Some 86% of marketers say they will own the end-to-end customer experience by 2020 -- requiring a shift to focus on experience. CMOs will … Read the whole story
by Ben Frederick
Social-media platform Twitter updated its conversion lift reports today to help advertisers understand how effective their ads are on the platform. The metrics are … Read the whole story
by Aaron Baar
"Our customers are looking for ways to use technology to better sense and adapt to what's going on in their worlds," Alicia Dietsch, VP … Read the whole story
by Sara Guaglione
Both traditional and digital publishers made an impression on the Academy, with publications like The New York Times receiving 10 nominations and Refinery29 close … Read the whole story