by Steve McClellan
The company has spent about $50 million on ads in the U.S. in the past couple of years. According to people familiar with the … Read the whole story
by Laurie Sullivan
Yahoo announced Wednesday that it has reached an agreement with Starboard Value LP and its affiliates to appoint four independent directors to join the … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Congratulations to The New Yorker's television critic Emily Nussbaum, who last week won the Pulitzer Prize for criticism. Bravo. Well-deserved. Nussbaum's award came one … Read the whole story
by Gavin O'Malley
Despite sluggish domestic growth, Twitter achieved respectable gains in monthly active users during the first quarter of the year. Twitter reported profits of 15 … Read the whole story
by Larissa Faw
That's according to a new survey from Horizon Media, which found that less than half of Americans (44%) believe that they are "in control" … Read the whole story
by Steve McClellan
Clorox began an agency review late last year and late Tuesday confirmed that Interpublic's FCB and Dentsu's mcgarrybowen would be assuming the bulk of … Read the whole story
by Laurie Sullivan
While Chris Copeland spent a combined eight years at GroupM Next serving as chief digital officer, and CEO of GroupM Search in the Americas, … Read the whole story
by Sara Guaglione
Yesterday, Gannett went public with its proposal to acquire Tribune Publishing Company. Today, the CEOs of both companies are taking turns in a game … Read the whole story
by Gavin O'Malley
For the first time in 13 years, Apple failed to report quarterly growth, on Tuesday. Instead, the tech giant said revenue fell 13% to … Read the whole story
by Wayne Friedman
Looking to resolve differences in the "currency" of digital media and traditional TV media, TV advertising trade group the Video Advertising Bureau says TV … Read the whole story
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by Ben Frederick
Hilton Hotels and Resorts launched a mobile campaign with an interactive 360 degree video in partnership with Opera Mediaworks and OMD. Many other companies … Read the whole story
by Laurie Sullivan
The Tennessee Department of Tourist Development worked with global marketing agency VML to create a campaign using data to serve personalized pre-roll videos with … Read the whole story
by Phyllis Fine
Turner will launch FilmStruck, a subscription streaming video-on-demand service featuring a mix of contemporary and classic art house, independent, foreign and cult films - … Read the whole story
by Felicia Greiff
Programmatic is a major undertaking, especially for young companies like Jet.com. At a Forrester marketing forum panel Sumaiya Balbale, VP-marketing, Jet.com, recommended asking if … Read the whole story
by Sara Guaglione
The initiative will be led by a new team of four senior executives, most of them snagged from Esquire magazine. The Daily Beast has … Read the whole story
by Ben Frederick
Tech platform Canvs, a company that analyzes social media responses to understand emotional reactions, announced a partnership with global media company Turner. The partnership … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I told someone recently that I feel like Rick Astley. You know, the guy that had the monster hit "Never Gonna Give You Up" … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a … Read the whole story