by Adam Buckman
Fox executives emphasized a fairly large number of new series for fall and mid-season at the network's upfront presentation Monday, but at least four … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
For many in the portion of the electorate that has lined up behind Trump, the "media" and government are now one and the same … Read the whole story
by Joe Mandese
It may lack the star power and bottomless shrimp cocktail bowls of an upfront or even a NewFront, but Viacom Tuesday will kick off … Read the whole story
-
by Thom Forbes
Bill Backer, who brought us Miller Time, "Soup Is Good Food" and "I'd Like To Teach the World To Sing," among other indelible memes … Read the whole story
by Wayne Friedman
Univision has a deal with the One by AOL initiative, a self-serve platform allowing advertisers programmatic access to linear TV inventory. In using One … Read the whole story
COMMENTARY
by Peter Ryan, Op-Ed Contributor
Neither views nor impressions reflect how much attention is captured by an ad, causing media buyers to clamor for better metrics. The most promising … Read the whole story
by Adam Buckman
The combined upfront was designed to position the company's many television platforms as one wide-ranging portfolio offering the most extensive reach in the TV … Read the whole story
by Joe Mandese
Canoe, the cable TV industry's ad tech developer, has gotten an important stamp of approval from the ad industry's media ratings service. The Media … Read the whole story
by Wendy Davis
Gannett is asking a federal appellate court to reconsider a decision that the company may have violated a video privacy law by allegedly sending … Read the whole story
by Jess Nelson
France is one step closer to becoming the first country to set a curfew for email, after a bill banning companies with 50 or … Read the whole story
by Laurie Sullivan
Google is bringing Shopping ads to image search results and will serve up local inventory information in a box that appears with maps and … Read the whole story
by Joe Mandese
Interpublic's Mediabrands' UM unit has reorganized its U.S. management team, naming Kasha Cacy to the new role of U.S. CEO and naming three regional … Read the whole story
by Aaron Baar
"It's pretty close to what I'd consider average [adoption]," Barbara Kraus, director of research for Parks Associates, tells "Marketing Daily." "Part of the issue … Read the whole story
by Sara Guaglione
Gannett today announced that it has increased its offer to acquire Tribune Publishing Company to $15.00 per share from $12.25 per share -- a … Read the whole story
by Laurie Sullivan
Google made a move into quick yet relevant search in text messages, emails and a variety of other mobile apps, but the initial foray … Read the whole story
by Steve McClellan
The company said that in part, results were suppressed (including a 3.7% impact on gross profit) by currency fluctuations. Softness in the Americas region … Read the whole story
by Wayne Friedman
Building on its gains in recent years, the Fox network will make big changes to its prime-time schedule this season -- scheduling 90% original … Read the whole story
-
by Tobi Elkin
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
by Steve McClellan
The legendary ad man and designer is partnering with PR shop TransMedia to form Lois TransMedia, a new advertising and PR agency. It will … Read the whole story