The tagline seen repeatedly during the presentation said it all: "ESPN @ The Speed of Live." And when the ESPN networks aren't airing sports … Read the whole story
So far this upfront week, two TV network presentations, NBC's and Fox's, looked to boost their respective advertising efforts by making pointed attacks on … Read the whole story
ABC ranks in fourth place among the four big English-language broadcast networks in key 18-49 viewers, but it touts the best 18-49 results when … Read the whole story
Search marketers will undoubtedly have another piece of data to use in search advertising and optimization campaigns after Google introduces its voice-activated home device … Read the whole story
The series will be produced by Netflix and Story House, a production unit of Univision. The series will have its U.S. premiere in 2017 … Read the whole story
Ted Dhanik, CEO of engage:BDR, on the future of traditional TV and 30-second spots -- along with how to monetize rich storytelling across devices. Read the whole story
Time Inc. today announced the upcoming launch of Instant, a new mobile-first, all-video digital platform featuring content "about the lives and projects of digital … Read the whole story
The new agency is being led by Christopher Bennett, who joined the company last year as director of innovation and creative media. He'll report … Read the whole story
In April 2016, analysis of Nielsen data from Pivotal Research Group shows that advertising loads grew nearly 2% to 10.7 minutes per hour over … Read the whole story
As part of its "datafront" event later today, Viacom will announce a first-of-its-kind deal with American Express that will integrate actually consumer purchasing data … Read the whole story
Amazon announced Tuesday plans to add Alexa voice features to Fire TV, including the ability to control playback of Amazon Video and Add-On Subscription … Read the whole story
GroupM launched its inaugural Female Founders Forum today to introduce a number of women start-up founders specializing in content publishing and technology to its … Read the whole story
Is there a connection between the rise of programmatic media-buying and the rapid adoption of digital ad-blocking technology by consumers? The opening panel discussion … Read the whole story
Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. Read the whole story
Seeking to capitalize on a growing market, Unacast has raised $5 million in financing, led by European VC firm Open Ocean Capital. Beacons will … Read the whole story
Authenticity appeals to moms, especially those with young children who turn to the Web through a variety of digital devices for answers. The younger … Read the whole story
While they're in different sectors, both reports show consumers aren't nervous and are eager to spend at stores (and online) when they see what … Read the whole story