by Aaron Baar
"There's a high dissatisfaction among parents [about] the portrayal of women and girls in media," Stephen Quinn, chairman of the AFE, tells "Marketing Daily." … Read the whole story
COMMENTARY
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by Wayne Friedman
Responding to Viacom majority shareholder National Amusements' announcement that it had removed five Viacom directors, lead independent director Frederic Salerno said a lawsuit in … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them … Read the whole story
by Joe Mandese
Among some important new research and insights unveiled during the Advertising Research Foundation's annual Audience Measurement Conference in New York this week was one … Read the whole story
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by Wayne Friedman
More programmatic digital video inventory was made available, with cost per thousands (CPMs) rising modestly, in the first quarter, despite a traditionally slower advertising … Read the whole story
by Laurie Sullivan
When Apple releases an update to its iOS for iPhone and iPad in fall 2016, it will begin using a technology it calls "differential … Read the whole story
by Wayne Friedman
TV Everywhere viewing -- on all digital platforms -- has doubled its growth versus a year ago and is nearly 60% higher in the … Read the whole story
by Sarah Mahoney
"In some ways, they are the new gatekeepers. We should be acknowledging them, counseling them, communicating with them. We hope 'PopCulture' is going to … Read the whole story
by Tanya Gazdik
"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to … Read the whole story
by Steve McClellan
The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story
by Laurie Sullivan
Google will open a Zurich-based research unit focused on machine learning, which is part of artificial intelligence. The project, announced Thursday, furthers CEO Sundar … Read the whole story
by Ben Frederick
Samsung announced Wednesday that it will purchase Joyent, the cloud-hosting specialist that helped foster the development of Node.js, a globally popular programming tool. The … Read the whole story
by Sara Guaglione
Start-up vehicle manufacturer Elio Motors, Inc. has partnered with satirical media company Onion, Inc. for a political digital media campaign leading up to the … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
For those of you wondering why the New York Times threatened to use the big guns against ad-blocker users, look no further than the … Read the whole story