by Tobi Elkin
In its first forecast on ad-blocking rates in the U.S., eMarketer projected that 69.8 million Americans will use an ad blocker this year, up … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
The eureka moment for any creative endeavor in the digital age is finding the right balance between art and science, according to a group … Read the whole story
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by Laurie Sullivan
Earning commitment from consumers requires honesty and trust from brands -- but it also takes steady innovation and careful media planning. Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
Google Creative Labs London took home the award for its "Project Jacquard," a process that enables touch and gesture interactivity to be woven into … Read the whole story
by Jess Nelson
Email marketers should take note of Instagram's rapid success, because email newsletters drive more frequent purchases when paired with social media according to a … Read the whole story
COMMENTARY
by Ryan Manchee, Op-Ed Contributor
Digital media has transformed the advertising industry. Armed with information on consumer location and behavior and equipped with amazing technology and trusted partners, meaningful … Read the whole story
by Joe Mandese
A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in … Read the whole story
by Wayne Friedman
Addressable TV ad spending is estimated to be $890 million this year, growing by over 120% from $400 million in 2015, according to eMarketer. … Read the whole story
by Wayne Friedman
The Standard Media Index says scatter dollars were up 5% -- with cable TV networks posting 6% better revenues, and broadcast networks rising 4%. … Read the whole story
by Wayne Friedman
Strong connected TV viewing helped total TV usage grow by almost 2% in May among 18-49 viewers, with Internet-connected devices such as Roku, Apple … Read the whole story
by Gavin O'Malley
"We live in a world today where everything is fragmented, which is incredible in many ways," the British ad vet told a full house … Read the whole story
by Laurie Sullivan
Havas Group and Atom Factory have formed a joint venture aimed at bridging the gap between culture and technology. The SMASHD Group includes SMASHD … Read the whole story
by Steve McClellan
Clearwater, FL-headquartered Vogue International, which is in the process of being acquired by Johnson & Johnson, spent about $18 million on measured media in … Read the whole story
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by Laurie Sullivan
A two-step process will become the next phase in authentication as more devices connected to the Internet and brands rely heavily on cross-channel advertisers … Read the whole story
by Wayne Friedman
Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among … Read the whole story
by Jess Nelson
Email marketing technology company Emarsys announced an expansion of its services on Tuesday to include CRM data-driven advertising. Read the whole story
by Laurie Sullivan
Announced Tuesday, the two companies describe The SMASHD Group agency model as the artist, development and production arm of Smash Studios that will have … Read the whole story