by Steve McClellan
BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom … Read the whole story
COMMENTARY
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Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they … Read the whole story
by Wayne Friedman
Turner Broadcasting networks -- which includes TNT, TBS and CNN -- is nearly done with its upfront deals. It came in at or just … Read the whole story
COMMENTARY
by Krista DiBiccari, Op-Ed Contributor
Google's focus on what it has marketed to advertisers as "micro-moments" -- targeting consumers with mobile ads based on mobile searches for products, information … Read the whole story
by Joe Mandese
Long before America ran on Dunkin', it ran on Bulova. In fact, "America runs on Bulova" was the only copy -- spoken as a … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
"The future of media is visual," Mark Thompson said recently. The New York Times CEO was presenting the blue-chip news organization's slate of video … Read the whole story
by Wayne Friedman
Overall media deals declined in the second quarter of this year from the first three months, with only two categories showing gains -- digital … Read the whole story
COMMENTARY
by Bill Bergman
I really miss the vibrancy, optimism, and fun-loving nature of my former Millennial students. The quieter, geekier Digitals require a very different kind of … Read the whole story
by Wendy Davis
Handing a victory to Facebook, a federal judge has ruled that the company won't have to face a class-action lawsuit for allegedly violating its … Read the whole story
by Tanya Gazdik
The lack of activity from sponsors thus far is not surprising, Origami CEO Opher Kahane tells "Marketing Daily." Because they are sponsors, they were … Read the whole story
by Steve McClellan
WPP was busy on the deal-making front this week, announcing two strategic investments -- in Woven Digital and separately, Russell Simmons' All Def Digital … Read the whole story
by Laurie Sullivan
Yahoo President and CEO Marissa Mayer told investors Thursday that the company's management team and board are fully aligned with "delivering shareholder value" through … Read the whole story
by Steve McClellan
Connelly, a full-service ad shop, said the acquisition would bolster its capabilities in UX digital design and media optimization. Almighty also brings global client … Read the whole story
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by Gavin O'Malley
When the app debuted in early 2014, Paper was heralded as Facebook's most ambitious content service ever. Spearheaded by Chris Cox, Facebook's highly regarded … Read the whole story
by Laurie Sullivan
Some 55% of shoppers who start their purchase journey on Amazon cite the presence of a large volume of reviews as a key factor … Read the whole story
by Larissa Faw
It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's … Read the whole story
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by P.J. Bednarski
Walt Disney Co. agreed to acquire a one-third stake in MLB Advanced Media according to Bloomberg, with an option to buy more. That shows … Read the whole story