by Steve McClellan
The firm has issued a report with recommendations on how marketers can best optimize media spend, including the deployment of media performance benchmarking against … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? … Read the whole story
by Joe Mandese
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets … Read the whole story
COMMENTARY
by
Earlier this week, my Verizon Fios, my lifeline, the light of my life, the fire of my writing (such as it is) died. Over … Read the whole story
by Chase Martin
Where the hand with a wearable device on the wrist goes may provide detailed indicators of which keys are typed over a keypad and … Read the whole story
COMMENTARY
by Joe Mandese
The supply of digital uniques has eroded over the past year, but most of the decline has come from desktop vs. mobile, according to … Read the whole story
by Wendy Davis
A 14-year-old boy who says he encountered racy material on Snapchat has filed a potential class-action lawsuit against the company. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
To quickly review 30 years of advertising history: Targeting was sloppy. Then, it was better. Now, maybe, it's too good? Read the whole story
by Gavin O'Malley
Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. "That means the messages are … Read the whole story
by Larissa Faw
Starting in August, Bjurstrom will have wide-ranging responsibilities as the international creative shop seeks to boost its strategic offerings. Some of his key priorities … Read the whole story
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by Wendy Davis
Internet speeds in the U.S. now average 15.3 Mbps -- which is slower than average speeds in 15 other countries. The fastest is South … Read the whole story
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by Tanya Gazdik
In an email to investors, Global Equities Research analyst Trip Chowdhry discussed one astonishing metric about Tesla's young business that should give Tesla bulls … Read the whole story