Publicis Groupe has formed a new, as-yet-unnamed "entity" to to service Walmart. The relationship, which went into effect July 1, initially applies to Walmart's … Read the whole story
For local Fox-affiliated TV stations, the Fox deal to start live streaming of its prime-time programming is a good one. But will it be … Read the whole story
Concerns over access to data by Pokemon Go surfaced after players noticed the permissions granted to the game when signed in to Google accounts. Read the whole story
The vast majority of people don't read privacy policies or terms of service when signing up for social networking services, a new study says. Read the whole story
The partnership with Neustar adds to Dish's consumer profiles, giving marketers more granular options in targeting Dish's nearly 8 million U.S. addressable TV homes. Read the whole story
The recent study of media transparency conducted by K2 Intelligence on behalf of the Association of National Advertisers (ANA) opened a closet door exposing … Read the whole story
Using single-source second-by-second set-top box data from TiVo Research's 2.3 million home sample, as well as data from six other TV providers, the companies … Read the whole story
Political advertising on TV slowed down significantly at the tail end of primary season. May saw no new ads from the Trump or Clinton … Read the whole story
The social giant just reached a deal to live-stream several Bloomberg TV shows, including Bloomberg West, What'd You Miss? and With All Due Respect. … Read the whole story
In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, with 66% of survey participants saying they … Read the whole story
Veteran TV and film marketing executive, Laurel Bernard has joined TV data-driven ad technology company Simulmedia, as president of entertainment marketing. Bernard says Simulmedia's … Read the whole story
Nonprofit The Voices and Faces Project and Kinetic Worldwide used MLB's All-Star game to introduce the "Ugly Truth" campaign in San Diego to raise … Read the whole story
Shutterstock announced Tuesday a licensing deal with Google that gives marketers access to a library of 90 million images to use with their advertisements … Read the whole story
Project Fi, Google's side-project as a Mobile Virtual Network Operator (MVNO), announced a new partnership with international cell carrier Three, which will allow the … Read the whole story
Google announced several updates to Shopping Campaigns Tuesday, such as a new look for broad or non-branded product queries. Read the whole story
"If you focus on the customers and giving them the things they like and need, you can capture more market share," YouGov BrandIndex CEO … Read the whole story
CNN is asking a federal appellate court to reject an iPhone user's bid to revive a lawsuit accusing the company of violating a video … Read the whole story
ABC is debuting "Boondoggle," a tiny three-minute long Webisode starring "Modern Family" star Ty Burrell (as "Modern Family" actor Ty Burrell). It's one of … Read the whole story