by Gavin O'Malley
The Audience API helps brands retrieve demographic data across 10 user models, as well as at the intersection of a combination of any two. … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Facebook Live, like other streaming tools and social media platforms, quickly became another in a series of essential reporting outlets bringing the most crucial … Read the whole story
by Wayne Friedman
Though the upfront process has yet to be completed, media consulting company Media Dynamics says national TV networks are looking at a 4.5% rise, … Read the whole story
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by Joe Mandese
Omnicom's stock showed some volatility in pre-market trading this morning after announcing second quarter earnings that failed to meet analysts' estimates. Omnicom, the parent … Read the whole story
by Tanya Gazdik
The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership with … Read the whole story
by Wayne Friedman
A new report from GfK says 17% of U.S. TV homes now receive broadcast-only TV reception -- up from 15% in 2015. Another 6% … Read the whole story
COMMENTARY
by Maciej Zawadziński, Op-Ed Contributor
Engagement is at the center of a new movement in digital advertising to buy and sell online ad inventory where time is the measurement … Read the whole story
by Chase Martin
Augmented reality and virtual reality are gaining traction with investors, but that might not translate to immediate demand in the agency world. Over the … Read the whole story
COMMENTARY
by Mark Douglas, Op-Ed Contributor
“We’ve got to cut the crap and elevate the craft,” were the words from P&G’s Mark Prichard commenting on this year’s Cannes Lions International … Read the whole story
by Tanya Gazdik
"If you focus on the customers and giving them the things they like and need, you can capture more market share," YouGov BrandIndex CEO … Read the whole story
by Laurie Sullivan
BitTorrent will make some news of its own when it begins live streaming its network-BitTorrent News-at the Republican National Convention, which begins Monday. Read the whole story
by Ben Frederick
The Oracle Data Cloud has more than 1,500 data partners and integrates that data with a number of media companies, including publisher exchanges, ad … Read the whole story
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by Tobi Elkin
Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announced a partnership to test real-time vehicle data and analytics for digital billboard … Read the whole story