by Wayne Friedman
NBC has pulled in 52% of all automotive national TV spending over the past 14 days, August 5 to August 18, for the Rio … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a … Read the whole story
by Laurie Sullivan
During the Olympics and the weeks leading up to the games, Nike advertisements hit a nerve with viewers. The brand's online ads show high … Read the whole story
COMMENTARY
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This summer, as the movie industry stumbles, suffering from a very painful case of "sequelitis," and "A Star is Born" (the fourth version) and … Read the whole story
by Steve McClellan
The switch comes after a review, although some Omnicom shops will retain work, the software and technology services company confirmed. The move follows the … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I don't know what the jobs of the future look like. There may not even be jobs. But regardless, there are some things the … Read the whole story
by Laurie Sullivan
A consortium of Chinese investors led by Zhiyong Zhang, chairman of Beijing Miteno Communication Technology, have acquired the ad tech startup Media.net for about … Read the whole story
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by Tobi Elkin
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and Bid Error Report, tools designed to reduce friction in programmatic buying and … Read the whole story
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by Joe Mandese
Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will … Read the whole story
by Joe Mandese
Mobile ad developer MediaBrix this morning announced a new round of venture funding and a new key member of its management team: Richard Kosinski, … Read the whole story
by Tanya Gazdik
The spot highlights how all Bud Light drinkers are the same, noting that gender identity is a spectrum and no matter where you fall, … Read the whole story
by Chase Martin
The airspace below 400 ft. might see more devices flying soon with initiatives from Amazon, CNN and the White House. CNN recently launched its … Read the whole story
by Laurie Sullivan
Olympic fever caught the attention of the world this past week -- especially the sport of gymnastics -- but what does it tell marketers … Read the whole story
by Gavin O'Malley
While one doesn't necessarily exclude the other, new research does find that 44% of Millennials now own a smartwatch, while just 43% cite Facebook … Read the whole story
by Sarah Mahoney
"Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's … Read the whole story
by Wendy Davis
An ad industry watchdog has referred Sprint to the Federal Communications Commission over ads stating that mobile customers can save 50% on their monthly … Read the whole story