by Joe Mandese
Dentsu Aegis Network's Carat unit revised its U.S. and global ad outlook for 2016 up from its last forecast in March 2016, thanks in … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
The Emmy Awards are a handful of days away, but we already have a winner: The New TV World Order. If the statue is … Read the whole story
by Wendy Davis
The Federal Trade Commission should investigate Flat Tummy Tea and other advertisers for allegedly paying "influencers" to endorse products on Instagram, watchdogs say. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The start-up scene is in a state of change right now - at least partly because there are too many companies out there who … Read the whole story
by Steve McClellan
Spirits marketer Diageo has opted to retain Dentsu Aegis Network for North America, as well as European and Southeast Asia media duties after a … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
It's an exciting time to be involved with the data coming in across many TV/video platforms. But, "the challenges are obvious," says Ashwin Navin, … Read the whole story
by Gavin O'Malley
In yet another troubling sign for Twitter, the social giant's global average CPM fell 18% to $4.29 over the past year, according to a … Read the whole story
by Steve McClellan
The 17-year-old Stickyeyes Group includes Stickyeyes and Zazzle Media, providing SEO, paid search, digital PR, content and social media services. Terms weren't disclosed, but … Read the whole story
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by Laurie Sullivan
ClickZ, known for its editorial coverage and conference events around search and social advertising, has shuttered its events business -- ClickZ Live -- in … Read the whole story
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by Wayne Friedman
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system -- TotalSocial for TV -- that will include offline conversations about … Read the whole story
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by Laurie Sullivan
Advertisers are increasingly moving toward a focus on consumer behavior that creates an emotional response and away from targeting by characteristics, according to global … Read the whole story
by Chase Martin
Interest in the Internet of Things appears to be increasing and security concerns might not be a deterring factor. When it comes to IoT … Read the whole story
by Joe Mandese
Want a break from the uber-serious world of real-time programmatic media technology? Check out this hilarious vignette on the strategy and execution behind Google … Read the whole story
by Laurie Sullivan
Microsoft engineers are working to open source key parts of its search engine Bing. Three important pieces are listed on the developers' Web site … Read the whole story
by Sara Guaglione
After About.com split up its flagship brand to build topic-specific verticals from its more popular sections, its second vertical, a personal finance site called … Read the whole story
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by Tobi Elkin
LinkedIn announced it will offer conversion tracking, a new feature that aims to make it easier for advertisers to track the results of their … Read the whole story
by Steve McClellan
The platform, called The Corpus, attracts pharmaceutical sponsors to its interactive training sessions for healthcare professionals. With WPP's investment The Corpus will work closely … Read the whole story