by Joe Mandese
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising … Read the whole story
by Steve McClellan
Global advertising expenditure will grow 4.4% this year to reach $539 billion -- ahead of the 4.1% previously forecast in June, the media agency … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social … Read the whole story
by Sarah Mahoney
There's Cam Newton channeling the brave and gentle bunnies of Watership Down for Under Armour. Von Miller and Aaron Rodgers pose as creative masterminds … Read the whole story
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by Wendy Davis
The Federal Communications Commission lacks authority for its new plan to enable consumers to stop renting set-top boxes, opponents say. Read the whole story
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by Laurie Sullivan
The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is "about as long as it … Read the whole story
by Steve McClellan
Following the agency's huge AT&T win last month, Omnicom Media Group's Hearts & Science has opened two new offices in Dallas (AT&T's home base) … Read the whole story
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by Tobi Elkin
Video advertising marketplace firm Teads announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. … Read the whole story
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by Aaron Baar
As hard as it may be to create content in today's fragmented and diverse media environment, it's becoming even harder to ensure that consumers … Read the whole story
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by Fern Siegel
The mainstream radio company, with a quarter of a billion monthly U.S. listeners, has teamed with Hispanic radio personality Enrique Santos to jump-start a … Read the whole story
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by Laurie Sullivan
SteelHouse began rolling out a suite of tools Monday that lets advertisers build ads based on templates that can publish through various networks in … Read the whole story
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by Gavin O'Malley
While social networks are still used mostly for socializing and product discovery, they are playing a bigger role in driving consumers' brand awareness and … Read the whole story
by Karlene Lukovitz
The ad, from the brand's lead creative agency, Wieden + Kennedy, was directed by Mark Romanek and includes a voiceover by actor Michael K. … Read the whole story
by Larissa Faw
New York-based Sullivan led the brand refresh effort to address confusion about the program's various regional offerings and to raise awareness of the national … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Like many of you, I suspect, I've been a bit bewildered by the amount of popular support for Donald Trump and his rhetoric. After … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, … Read the whole story