by Joe Mandese
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I've watched every Presidential debate since Jimmy Carter and Gerry Ford met in 1976 (although sometimes I was watching through my fingers). I think … Read the whole story
by Joe Mandese
Media industry vet but relative Time Inc. newcomer Rich Battista has been named president and CEO, replacing veteran Joe Ripp. The company announced that … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
For reasons you will understand, I can't go into the details of the landmark solution that was engineered for McDonald's with Omnicom. It also … Read the whole story
by Steve McClellan
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
COMMENTARY
by Paige DiPrete, Scott Gillum
As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately … Read the whole story
by Wayne Friedman
Byrne, a 21-year veteran, departs after an upfront period where most broadcast and cable TV networks witnessed strong pricing and revenue gains. Fox did … Read the whole story
by Sara Guaglione
The initiative, anchored by two Time Inc. brands that cater to younger audiences, is an effort to tap into cord-cutters' desire for original online … Read the whole story
by Wayne Friedman
Rapid growth of digital video ads has some new evidence: Higher performance versus display, text and other digital media formats. Read the whole story
by Tanya Gazdik
"It's imperative for health insurance leadership to be mindful of the effect on consumers' opinions," Liz Reyer, VP and health insurance lead on GfK's … Read the whole story
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by Laurie Sullivan
Publishers Clearing House (PCH), best known for its surprise sweepstakes prizes, has rebranded its ad tech business from Liquid to PCH/Media, effective Tuesday. Read the whole story
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by Philip Rosenstein
Sourcepoint, a content compensation platform for digital publishers, on Tuesday released a white paper addressing publishers' reactions to ad-blocking programs. Read the whole story
by Sara Guaglione
After a year-long hiatus, Keith Olbermann is back onscreen. The former MSNBC and ESPN host will now be the face of "The Closer with … Read the whole story
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by Tobi Elkin
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketing Certification program. The program is part of the new SourceKnowledge Institute, a … Read the whole story
by Gavin O'Malley
As part of a broader effort to protect users from trolls, haters and other bad actors, Instagram is inviting everyone to moderate comments as … Read the whole story