by Wayne Friedman
There was a 12% drop in time-shifted program viewing on a monthly basis among viewers 18+ to 25 hours and 21 minutes for the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In the past few weeks, via the comments I've received on my two (1,2) columns looking at the possible future of media selection and … Read the whole story
by Joe Mandese
Former Madison Avenue digital vet turned management consultant David Edelman has been named CMO of Aetna. Edelman, an expert on digital media, technology, data … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violating a federal law by allowing their sites' young visitors to be tracked … Read the whole story
by Sara Guaglione
Gannett said the investment is an opportunity to expand its content distribution capabilities and improve user experience, including across messaging platforms. Digg will also … Read the whole story
by Steve McClellan
The Omnicom agency has tapped Sankar-King in a bid to boost its data and analytics offering. She was a top North America data and … Read the whole story
by Wendy Davis
A federal judge has rejected Yelp's argument that it's entitled to prevail in a class-action alleging that the company wrongly uploaded iPhone users' address … Read the whole story
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by Laurie Sullivan
Google released the next generation of Universal App Campaigns along with a new TrueView ad format for YouTube, once again turning the focus Wednesday … Read the whole story
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by Tobi Elkin
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, on Wednesday announced the launch of its cross-screen TV audience product in Europe. … Read the whole story
by Wayne Friedman
Hill's new responsibilities will include the management of marketing that supports A+E Networks' portfolio of brands and businesses, including brand strategy, consumer and business-to-business … Read the whole story
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by Tobi Elkin
VisualDNA, a marketing technology company that combines the science of psychology with data technology, announced the launch of Audiences With Personality, a product designed … Read the whole story
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by Tobi Elkin
Chinese demand-side platform iPinYou announced its launch in the U.S. and the opening of an office in Bellevue, Washington to help Chinese brands explore … Read the whole story
by Tanya Gazdik
Cigna is launching a tongue-in-cheek ad campaign featuring the likes of Patrick Dempsey, Alan Alda, Noah Wyle, Donald Faison and Lisa Edelstein. While the … Read the whole story
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by Sarah Mahoney
In this Q&A, Eva Gonzales, executive director, diverse consumer insights for Nielsen North America, fills us in why these pan-cultural preferences are so important. Read the whole story
by Steve McClellan
Consultants and agencies are increasingly getting into each other's businesses. The acquisition is designed to bolster Isobar's growing business transformation and strategic consulting service … Read the whole story