• by Tobi Elkin  @tobielkin, September 14, 2016

Chinese demand-side platform (DSP) iPinYou on Wednesday announced its launch in the U.S. and the opening of an office in Bellevue, Washington to help Chinese brands explore international markets. According to iPinYou, the company has 59.8% share of China’s branded programmatic buying market.

In December 2015, iPinYou received a pre-IPO investment of $500 RMB from its exclusive data partner China Mobile, along with other investors. Beyond China Mobile, UnionPay and AsiaInfo are also strategic partners.

“Our new U.S. office and presence in North America are important milestones for the company,” stated Grace Huang, iPinYou founder and CEO. “It represents a critical step forward in our mission to open the Chinese advertising market to North American companies and allow Chinese brands the opportunity to look outside the country to reach new customers. The regional characteristics of Chinese consumer preferences are significantly different from North American markets, and we hope our leading expertise in the region provides overseas advertisers the confidence to establish themselves in the Chinese market.”

The new U.S. office will be led by Dr. Sara Ye, president of international markets. Ye has 16 years of experience in digital marketing and served as CEO of Aegis Media China’s iProspect and Amnet brands. 

The company also announced an integration with Twitter’s mobile ad server MoPub to help serve digital advertisers in China.