by Joe Mandese
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Two networks are claiming victory in Week One of the new fall season. This is confusing to a TV columnist, if not to others. … Read the whole story
by Wayne Friedman
Now, just weeks after ousting the CEO of Viacom, controlling shareholder National Amusements is looking for a possible merger of its other big media … Read the whole story
COMMENTARY
by Augustine Fou
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story
by Steve McClellan
Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T, said she was looking for a new … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The other day I saw an interesting story on MSNBC saying that since 1994, the percentage of Democrats who disapprove of the Republican party … Read the whole story
by Laurie Sullivan
Thought leadership is the new innovation for 2017. At Spotify, it comes from three women who head up major roles in advertising and marketing, … Read the whole story
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by Gavin O'Malley
In what is likely an effort to gain an edge on Apple Music, Spotify is reportedly nearing an acquisition of SoundCloud. Spotify just surpassed … Read the whole story
by Steve McClellan
At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt … Read the whole story
by Karlene Lukovitz
The agency also released guidance saying that during the reevaluation process, it will use "discretion" by not enforcing the current definition for foods that … Read the whole story
by Joe Mandese
A picture may be worth a thousand words, but how many electoral votes will the one depicting Donald Trump as a beauty pageant contestant … Read the whole story
by Wendy Davis
Twitter has removed an image of a bowl of Skittles posted by Donald Trump Jr., the son and adviser to the GOP presidential nominee, … Read the whole story
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by Sarah Mahoney
"We felt that the amount of product testing we do just didn't get as much love as it should in our marketing," Columbia's Scott … Read the whole story
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by Tobi Elkin
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
by Sara Guaglione
Time Inc. is investing in a new comedy content vertical for advertisers: Jash. The two companies will likely create native advertising comedy content designed … Read the whole story
by Steve McClellan
The move comes about a month after the brand selected Horizon Media as its new media agency. The yogurt marketer spent more than $30 … Read the whole story
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by Gavin O'Malley
A focus on brands' blind spots may prove useful. While developing the strategy around the app, Nissan and Critical Mass were fully aware of … Read the whole story
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by Laurie Sullivan
YouTube has appointed former Warner Music Group Chairman and CEO Lyor Cohen as its global head of music. The move shows how serious Google … Read the whole story