by Sean Hargrave
LONDON -- Sir Martin Sorrell joked with delegates at The Festival of Marketing Wednesday that he was not trying to mimic Donald Trump by … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Throughout the history of television measurement, there was a certain level of cohesion when it came to media access and device ownership. From the … Read the whole story
by Wayne Friedman
Against record-setting TV viewing for the first presidential debate between Hillary Clinton and Donald Trump a week ago, the Vice Presidential debate on Monday … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Who won the vice presidential debate? The answer depends on the criteria you apply. I happen to think Mike Pence won, based on the … Read the whole story
by Joe Mandese
In a move that will help reduce the demand-side workflow associated with buying long-tail digital spectrum TV networks, Katz Broadcasting and Mediaocean announced a … Read the whole story
by Steve McClellan
BEF is the grocery products division of Bob Evans Farms. The assignments come as the company has attracted the interest of an activist investor, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter will begin reviewing bids from potential buyers as early as this week, and as expected Salesforce will be in the front ranks of … Read the whole story
by Sean Hargrave
LONDON -- An emotional Steve Wozniak paid tribute to Steve Jobs on the fifth anniversary of his death at the Festival of Marketing here … Read the whole story
by Wayne Friedman
One media analyst says putting together CBS and Viacom would be tough -- for the company and for investors -- because the marketplace has … Read the whole story
by Jess Nelson
General Motors will be embedding OnStar Business Driver, a new in-vehicle advertising platform, into over 2 million vehicles -- two-thirds of their car fleet … Read the whole story
by Joe Mandese
Rubicon Project has named a former Google executive known for his mobile, video and in-app advertising development experience to the position of chief product … Read the whole story
by Sara Guaglione
'The New York Times' is expanding its Flex Frame Everywhere cross-device digital advertising solution to run across desktop and smartphones. It will phase out … Read the whole story
by Larissa Faw
As part of the initiative, employees film 60-second videos providing insight into their experience at Horizon. Told in a first-person narrative, conversational-style, these clips … Read the whole story
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by Wendy Davis
The Supreme Court has refused to hear a challenge to Facebook's $20 million settlement of a class-action privacy lawsuit over the 'sponsored stories' program. Read the whole story
by Laurie Sullivan
IRIS.TV has released technology running on AI that serves in real-time branded video campaigns by analyzing the publisher's video archive and the behavior of … Read the whole story
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by Jess Nelson
Data analytics revenue is predicted to grow from $130.1 billion in 2016 to more than $203 billion in 2020, according to an IDC report … Read the whole story
by Laurie Sullivan
Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on … Read the whole story