by Steve McClellan
Interpublic research arm Magna has upgraded its U.S. ad revenue forecast and now predicts that media owners' net advertising revenues will grow 6.3% to … Read the whole story
COMMENTARY
by Joe Mandese
The good news is that since posting an "editor's note" on Monday inviting nominations for our annual Agency of the Year Awards I received … Read the whole story
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by Gavin O'Malley
Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users' interactions with their Pins. Now, brands can … Read the whole story
COMMENTARY
by Jack Skeels, Op-Ed Contributor
Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive … Read the whole story
by Joe Mandese
The cover of Time's Oct. 24th issue, hitting newsstands soon, features an image trumping its Aug. 22nd cover, literally. Both feature versions of similar … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
By this point in the process you pretty much know whom you're going to be voting for come Nov. 8. In many cases you … Read the whole story
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by Wayne Friedman
For the first time, total Internet users' minutes has slowed to single-digit percentage gains -- which could signify a major change in the way … Read the whole story
by Chase Martin
Sony just entered the virtual reality race for the holiday season. After a long-anticipated arrival by many involved in the market of immersive experiences, … Read the whole story
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by Philip Rosenstein
Real-time bid-management system Wise Data Media analyzed programmatic activity around the first and second presidential debates and found that fill rates and impressions increased … Read the whole story
by Jess Nelson
Microsoft and Versium announced a partnership on Wednesday to integrate Versium Predict into the soon-to-be-released Microsoft Dynamics 365 to deliver automated, predictive targeting. Read the whole story
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by Wayne Friedman
The early TV broadcast network ratings race is very similar to a year ago: NBC is ahead, with overall prime-time ratings down among key … Read the whole story
by Laurie Sullivan
Intel signed on Michael Phelps for its latest integrated marketing campaign, along with Jim Parsons, known as Sheldon Cooper on the CBS sitcom "The … Read the whole story
by Tanya Gazdik
Tesla beat out other automakers including BMW, Mercedes-Benz and Ferrari in brand experience, a study by WPP's experience consultancy Group XP and BrandZ finds. Read the whole story
by Tanya Gazdik
Hockey fans have more ways to connect with the National Hockey League and their favorite team. First up, the NHL is launching a new … Read the whole story
by Sara Guaglione
Time Inc. has named Judith Hammerman VP of global data commercialization, a newly created "cross-functional" role Read the whole story
by Jess Nelson
Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming … Read the whole story
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by Laurie Sullivan
Affiliate marketing company Impact Radius has locked its sights on artificial intelligence and machine-learning techniques, with aspirations of integrating the technology into attribution modeling … Read the whole story