by Wendy Davis
Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply … Read the whole story
COMMENTARY
by Joe Mandese
Earlier this week, MediaPost announced it is inviting nominations for our annual "Agency of the Year" awards. Today, I'd like to invite readers to … Read the whole story
by Joe Mandese
WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to ProPublica, The New York Times is among many sites that use software to evaluate different headlines for news articles. Two to five … Read the whole story
by Sara Guaglione
Thrillist Media Group, NowThis Media, The Dodo and Discovery's digital network Seeker -- as well as its production studio SourceFed Studios -- are merging … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl … Read the whole story
by Laurie Sullivan
A filing from the Media Rating Council (MRC) surfaced on the Web earlier this week describing the accreditation suspension status of Google DoubleClick for … Read the whole story
by Gavin O'Malley
Pinterest is holding its own in the social media and commerce space, and has grown to more than 150 million users -- up from … Read the whole story
by Joe Mandese
The cover of Time's Oct. 24th issue, hitting newsstands soon, features an image trumping its Aug. 22nd cover, literally. Both feature versions of similar … Read the whole story
by Laurie Sullivan
Google Trends data shows that American voters are not happy with either Democratic presidential candidate Hillary Clinton or Republican presidential candidate Donald Trump, as … Read the whole story
by Wayne Friedman
TV station groups witnessed notable stock-price declines on Thursday -- including Sinclair Broadcast Group, Nexstar Broadcasting, Tegna, and Gray Television -- partly due to … Read the whole story
by Sara Guaglione
Panelists at MediaPost's Publishing Insiders Summit discussed the challenge of monetizing live streaming, specifically on the Facebook platform. Publishers will need to continue experimenting … Read the whole story
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by Wayne Friedman
For the first time, total Internet users' minutes has slowed to single-digit percentage gains -- which could signify a major change in the way … Read the whole story
by Philip Rosenstein
AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL integrating IAS pre-bid viewability targeting into its … Read the whole story