Big advertisers are big on data to manage their agency relationships, according to results of a member survey being released this morning by the … Read the whole story
Nielsen this weekend disclosed a potential problem affecting its national TV ratings for November. The issue was revealed after analysts published reports discussing November … Read the whole story
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If you are concerned about democracy and consumer choice, direct your attention to "social distribution" -- a shift in publishing, and a threat to … Read the whole story
Another top female executive is leaving Publicis Media. Tracey Scheppach, a long-time head of innovation at Publicis' Starcom unit and most recently executive vice … Read the whole story
The average unit cost across four major broadcast networks -- ABC, NBC, CBS and Fox -- excluding sports dipped. But NFL spending continues to … Read the whole story
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA's report on agency transparency released earlier this year as an … Read the whole story
Barry Frey described home-based video media as "yesterday's business" with its viewership in "a tailspin" as he made a pitch for digital, placed-based ad … Read the whole story
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
Lenovo and Motorola are capitalizing on Samsung's battery exploding woes by introducing the "Skip the Sevens" campaign that suggests buyers bypass Apple's new 7 … Read the whole story
"The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story
Delving further into the presidential election, Facebook on Friday unveiled a new feature that shows users what's on the ballot -- from candidates and … Read the whole story
The number of deals in the third quarter of 2016 dropped 23% to 145, versus that of the second quarter of this year. The … Read the whole story
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the … Read the whole story
'The New Yorker' has revamped its "Goings On About Town" section on its Web site, with a new, responsive design optimized for desktop and … Read the whole story
Gannett, the nation's largest newspaper publisher, reported a decline in print ad revs, which will result in cost-saving measures, including layoffs. Digital advertising revenues … Read the whole story
Amazon's cloud services were a bright spot in the company's otherwise cloudy third-quarter reported profits, which failed to meet analyst's expectations. Amazon shares dropped … Read the whole story
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
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Did you ever consider how much viewers, now stuck observing the final stretch (and stench) of this mightily dispiriting election on TV, might appreciate … Read the whole story
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Anyone with even a passing interest in health and nutrition can be forgiven for thinking the mainstream media just doesn't know what it's talking … Read the whole story
