by Joe Mandese
Big advertisers are big on data to manage their agency relationships, according to results of a member survey being released this morning by the … Read the whole story
by Joe Mandese
Nielsen this weekend disclosed a potential problem affecting its national TV ratings for November. The issue was revealed after analysts published reports discussing November … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
If you are concerned about democracy and consumer choice, direct your attention to "social distribution" -- a shift in publishing, and a threat to … Read the whole story
by Joe Mandese
Another top female executive is leaving Publicis Media. Tracey Scheppach, a long-time head of innovation at Publicis' Starcom unit and most recently executive vice … Read the whole story
by Wayne Friedman
The average unit cost across four major broadcast networks -- ABC, NBC, CBS and Fox -- excluding sports dipped. But NFL spending continues to … Read the whole story
by Adam Buckman
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA's report on agency transparency released earlier this year as an … Read the whole story
by Adam Buckman
Barry Frey described home-based video media as "yesterday's business" with its viewership in "a tailspin" as he made a pitch for digital, placed-based ad … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
by Larissa Faw
Lenovo and Motorola are capitalizing on Samsung's battery exploding woes by introducing the "Skip the Sevens" campaign that suggests buyers bypass Apple's new 7 … Read the whole story
by Sarah Mahoney
"The online channel is now equal to the store," says Collin Brinkman, a director in Deloitte's retail practice. "We knew this was coming, but … Read the whole story
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by Gavin O'Malley
Delving further into the presidential election, Facebook on Friday unveiled a new feature that shows users what's on the ballot -- from candidates and … Read the whole story
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by Wayne Friedman
The number of deals in the third quarter of 2016 dropped 23% to 145, versus that of the second quarter of this year. The … Read the whole story
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by Laurie Sullivan
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the … Read the whole story
by Sara Guaglione
'The New Yorker' has revamped its "Goings On About Town" section on its Web site, with a new, responsive design optimized for desktop and … Read the whole story
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by Sara Guaglione
Gannett, the nation's largest newspaper publisher, reported a decline in print ad revs, which will result in cost-saving measures, including layoffs. Digital advertising revenues … Read the whole story
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by Jess Nelson
Amazon's cloud services were a bright spot in the company's otherwise cloudy third-quarter reported profits, which failed to meet analyst's expectations. Amazon shares dropped … Read the whole story
by Laurie Sullivan
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
COMMENTARY
by
Did you ever consider how much viewers, now stuck observing the final stretch (and stench) of this mightily dispiriting election on TV, might appreciate … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Anyone with even a passing interest in health and nutrition can be forgiven for thinking the mainstream media just doesn't know what it's talking … Read the whole story