by Steve McClellan
A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As today. On the plus side, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Most of the news media seemed to favor Hillary Clinton for president in this campaign, so when Donald Trump won, it came as a … Read the whole story
by Wayne Friedman
CNN claimed its best election night among all TV networks in prime time as well as recording its best results in cable TV news … Read the whole story
COMMENTARY
by Joe Mandese
After waking Wednesday morning I grabbed my Pixel phone, swiped right and after seeing the accompanying screen, yelled, "Okay Google, WTF!" Google was calm … Read the whole story
by Steve McClellan
MDC Partners has reached an agreement with the Philadelphia Regional Office of the SEC, subject to formal SEC approval. The company noted that terms … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
While the mainstream media gives itself a good thrashing for underestimating the "white male without a college education" voter and pollsters try to defend … Read the whole story
by Laurie Sullivan
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates … Read the whole story
COMMENTARY
by Wendy Lurrie, Columnist
As marketing communications pros in the healthcare space, there's a lot we can do. We can, and should, ensure that all the work we … Read the whole story
by Tanya Gazdik
Marketing budgets are continuing to rise with budgets increasing to 12% of company revenue in 2016, from 11% in 2015, according to a survey … Read the whole story
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by Wayne Friedman
Former Cablevision Systems executives have acquired Analytics Media Group (AMG) through the new Dolan Family Ventures and formed a new audience measurement and analytics … Read the whole story
by Laurie Sullivan
Google's ongoing effort to rid the Internet of malicious sites filled with malware, unwanted software, phishing attacks and social engineering software has led the … Read the whole story
by Wendy Davis
AT&T is urging an appellate court to let stand a decision dismissing the FTC's complaint over mobile data throttling. Read the whole story
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by Gavin O'Malley
Since last year, the average retention rate and sessions per user have both declined. Developers need to focus more on optimizing apps for usability … Read the whole story
by Wayne Friedman
Viacom had a tough third-quarter financial period, as expected, say analysts. The company's U.S. advertising dropped 8%, with overall media networks revenue sinking 11% … Read the whole story
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by Wayne Friedman
Revenue was at $3.75 billion compared to $3.73 billion in the third quarter of 2015. Subscriber revenue was also up slightly, to $3.73 billion … Read the whole story
by Steve McClellan
The holding company has signed an affiliation agreement with Iranian digital marketing firm Pulse & Pixel Group. The agreement will give WPP and its … Read the whole story