by Steve McClellan
MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The company had total … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much … Read the whole story
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by Wayne Friedman
Deloitte Global predicts total U.S. TV revenues -- all national networks, local TV stations and cable -- will hit $72 billion. There was minimal … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to Millward Brown, Generation Z, ages 16-19 -- who are just on the cusp of being most marketers' key target audience -- apparently … Read the whole story
by Sara Guaglione
MPA has recorded the largest increase in print and digital audience since the Magazine Media 360 Brand Audience Report began over two years ago. … Read the whole story
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by Thom Forbes
The President-elect threw a tweet on the fire at Freeport, Maine-based L.L. Bean yesterday by not only thanking board member Linda Bean for her … Read the whole story
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by Laurie Sullivan
Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story
by Gavin O'Malley
Similar to the business models of Spotify, Amazon and Netflix, Apple is expected to offer its original fare to Apple Music subscribers. The company … Read the whole story
COMMENTARY
by Amy Harris, Op-Ed Contributor
As technology becomes more human, it's going to go off course occasionally just like real people. It's crucial for us to be truthful and … Read the whole story
by Steve McClellan
Intel created the 360-degree replay technology Fox is using in its Super Bowl LI coverage on Feb. 5 and the tech giant wants the … Read the whole story
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by Tobi Elkin
DoubleVerify, a provider of technology that authenticates the quality of digital media and seeks to optimize ad performance, announced the integration of its third-party … Read the whole story
by Joe Mandese
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" … Read the whole story
by Sara Guaglione
The content studio has been contacted by advertising clients in the entertainment industry, as well as clients like Mercedes-Benz and Delta Airlines. Read the whole story
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by Laurie Sullivan
These tech-savvy consumers, ages 13 to 21, are willing to pay more for value and a personalized experience. Location is important. Most have an … Read the whole story
by Jess Nelson
A new law in France establishes a worker's right to disconnect from their email, but would a curfew be the best way to mitigate … Read the whole story
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by Laurie Sullivan
Google has introduced a new version of Accelerated Mobile Pages that it calls AMP Lite. The new Web page format will take up to … Read the whole story
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by Wayne Friedman
In 2016, FX got 56 Emmy nominations -- and 18 wins -- more than any other cable network. Its programming is also high on … Read the whole story
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by Sarah Mahoney
America's appetite for healthier products shows no sign of slowing down, and research finds it's changing the way we shop for food: Transparent products … Read the whole story
by Steve McClellan
A study by WPP and its market research subsidiary Kantar Millward Brown and Google looked at China's most powerful global brands. The study found … Read the whole story