by Wendy Davis
The bankrupt tech incubator Quirky, known for selling smart-home devices, has sued Facebook for providing incorrect data about the length of time users spent … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
As Americans take in the inaugural festivities, their medium of choice will be tv, although the swearing-in will also be streamed. Good luck watching … Read the whole story
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by Tobi Elkin
Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Since the advent of DVRs, there has been virtually no research (made public) on the "value" of original scripted series versus off-network repeats. This … Read the whole story
by Steve McClellan
That's according to the SEC, which confirmed today it finalized a settlement with MDC Partners after a two-year probe into its accounting practices. The … Read the whole story
COMMENTARY
by Rusty Coats, Op-Ed Contributor
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium … Read the whole story
by Wayne Friedman
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video … Read the whole story
by Steve McClellan
She joins the GroupM agency from Initiative and replaces Jon Hsia, who left last October. Peterson is tasked with leading the team that is … Read the whole story
by Wayne Friedman
Financial content publisher Investopedia, owned by IAC/InterActive Corp, is starting a financial news microsite called, The Trump Economy, which focuses on the new president … Read the whole story
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by Sara Guaglione
The 'New York Times' is not "trying to win a pageviews arms race and sell low-margin ads against clicks." Instead, the strategy is to … Read the whole story
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by Tobi Elkin
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
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by Laurie Sullivan
Google has acquired Fabric, one of Twitter's assets that provides software for developers to build mobile apps. Twitter acquired the company in 2014, and … Read the whole story
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by Jess Nelson
Adobe announced a host of expanded retail capabilities at the National Retail Federation's (NRF) Big Show conference in New York City on Tuesday, adding … Read the whole story
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by Sara Guaglione
VMG said the 'LA Weekly' is profitable, but suggested the company wants to focus more on its digital agency business. The alt-weekly now has … Read the whole story
by Chase Martin
One agency has developed a structured approach to creating augmented reality and virtual reality experiences for clients and encourages other agencies to adopt the … Read the whole story