National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, … Read the whole story
Set within the context of the game, only a handful of ads, including the immigration-themed Anheuser-Busch's "Born the Hard Way" and 84 Lumber's "The … Read the whole story
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The real loser Sunday night was nothing less than Trumpism, which was repudiated bigly by the advertisers. Some of the biggest companies in the … Read the whole story
Super Bowl LI was the most "real-time" yet, both on and off the field -- as well as on and off TV. The game, … Read the whole story
The 60-second spot "Inside These Lines" was created by Translation and aired between the third- and fourth-quarter break, joining a 30-second spot from Grey … Read the whole story
The seasonal average for all NFL games on TV networks was up 6% to $499,095 for a 30-second commercial. In addition, Sunday afternoon/daytime games … Read the whole story
The new FCC Chair has closed an investigation into whether AT&T and Verizon violate net neutrality by their own video from consumers' data caps. Read the whole story
"Using the Super Bowl to generate awareness for a new brand or product is a tried-and-true advertising tactic, and this year proved it still … Read the whole story
From his first full day on the job, Donald J. Trump made magazine cover play an important issue of his presidency, falsely boasting to … Read the whole story
Michelin plans to debut an advertising campaign during Super Bowl LI that marks a significant shift toward real-world scenarios and human emotions, and away … Read the whole story
Tech companies from Lyft to T-Mobile are pulling advertising from Breitbart News, the controversial far-right Web site formerly run by Stephen Bannon. Sleeping Giants … Read the whole story
RichRelevance customers can now leverage Nielsen audience data, analytics and technology for improved personalized shopper content, product recommendations and search results. Read the whole story
'WaPo' will provide free access to its digital content to riders on Acela Express and Northeast Regional trains, as well as train services that … Read the whole story
Rubicon Project and Integral Ad Science announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an … Read the whole story
"The vast majority [of unlocked phone customers] are contacting the companies on a neutral issue than about some larger problem,"J.D. Power's Kirk Parsons tells … Read the whole story
General Mills is joining the Goof Bowl Parade with its very own Annie's Bunny Bowl. The organic food brand developed the concept in-house and … Read the whole story
For the publishing platform, the subscription service can't come soon enough. Last month, the company said it was cutting a third of its staff. Read the whole story
Grey has been named lead U.S. ad agency while MediaCom will handle media duties via Team WBA, the dedicated unit that WPP has set … Read the whole story
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You'd think the Super Bowl, with its powerfully muscled teams of gargantuas pounding on each other, might provide the perfect diversion from the nonstop … Read the whole story
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You wake up, yawn, stretch. Pick up the phone. Check Facebook. "Like." "Like." "Like," again. After 10 "likes," Michal Kosinski knows you better than … Read the whole story
