by Steve McClellan
The firm also said Dominique Delport, Havas Media Group's global managing director and UK/France chairman, has been appointed global managing director and chief client … Read the whole story
by Steve McClellan
Grey will be responsible for creative development, collaborating on market strategy and brand positioning. The appointment is effective immediately, and Grey is working on … Read the whole story
by Laurie Sullivan
Yahoo board member Thomas McInerney, the former CFO of IAC/InterActive Corp.,who joined the company in 2012, will serve as CEO Read the whole story
by Joe Mandese
Merkle, a leading data and technology-driven marketing agency that was acquired by Dentsu Aegis Network last year, has tapped a highly regarded media strategist … Read the whole story
by Joe Mandese
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Corp. as SVP/GM of analytics and advertising, a role that will put him … Read the whole story
by Wayne Friedman
As the 2017-18 kids upfront season gets underway, the children's TV advertising marketplace is still smarting from a seemingly inexplicable erosion of, well, children … Read the whole story
by Larissa Faw
With the acquisition, Bond becomes co-chairman of the joint entity with Rick Milenthal, who is also CEO of The Shipyard. Bond, who has served … Read the whole story
by Sara Guaglione
After an investor group led by former Warner Music Group CEO Edgar Bronfman Jr. withdrew its bid to acquire Time Inc. this week, another … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbling around actual reality trying … Read the whole story
COMMENTARY
by
Humans might continue to argue about the need for 51% of the population to celebrate A Day Without a Woman, as part of International … Read the whole story
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by Wayne Friedman
The deal with Hulu includes six A+E Networks: A&E, History, Lifetime, LMN, FYI, and Viceland. A+E Networks is co-owned by Disney and Hearst. Terms … Read the whole story
by Wayne Friedman
Schireson helped create Viacom Vantage, the company's data-driven advertising initiative, as well as launching Viacom's 2016 Datafront. Read the whole story
COMMENTARY
by Laura Jones, Op-Ed Contributor
If all the research suggests having more women leaders will lead to better business outcomes, then why is it so difficult to move the … Read the whole story
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by James Gagliardi
The Internet of Things is ushering in a new form of ecommerce, with new rules and new challenges for companies. One of the key … Read the whole story
by Jess Nelson
Astro launched the public beta of its intelligent email application on Thursday, as well as announcing $8.3 million in funding to develop a cure … Read the whole story
by Jess Nelson
Two of the biggest names in artificial intelligence, Salesforce's Einstein and IBM's Watson will join forces to deliver several integrated solutions by the end … Read the whole story
by Chase Martin
Advertisers interested in utilizing self-driving cars as a channel to reach consumers may have a longer wait than they thought. Among general uncertainty about … Read the whole story
by Laurie Sullivan
A branded campaign that aims to teach agencies, brands and consumers about the new organization will roll out in multiple phases across search, social, … Read the whole story