The passage of the American Health Care Act (AHCA) through the U.S. House of Representatives has created an advertising face-off between supporters and opponents. Read the whole story
In a bid to make it more challenging for publishers to monetize low-quality Web sites, Facebook said it will apply artificial intelligence (AI) on … Read the whole story
The new viewing metric for over-the-top content, coming from comScore, will measure dozens of OTT content providers, including Netflix, Amazon, Hulu, and YouTube. Read the whole story
While the Super Bowl delivered in gross ad revenues, entertainment advertising revenues on the Fox network were lower, due to the absence of "American … Read the whole story
Marchese will oversee linear and nonlinear sales, advertising research and advanced ad products for all of Fox Network Group's network brands. Media executives say … Read the whole story
Digital media veteran and champion of time-based engagement advertising models Andy Batkin has been named CEO of Webspectator, which markets a variety of advertising … Read the whole story
Through the first four months of the year, the value of acquisitions is down roughly 24% versus a year ago, according to a report … Read the whole story
During the past quarter, Snap was focused primarily on automation, CEO Evan Spiegel told analysts on a Wednesday earnings call. So far, "we are … Read the whole story
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The broadcast networks are the driving force in maintaining the upfront, and are the main beneficiaries. The upfront system creates an artificial supply and … Read the whole story
More than 24 brands are participating including Allstate, Bank of America, JPMorgan Chase, Chobani, The Coca-Cola Co., Marriott, Mastercard, Procter & Gamble, Target and … Read the whole story
Microsoft plans to make AI mainstream through its tools and products, from search to cloud services and XBox, and its cloud-based global growth strategy … Read the whole story
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"Any potentially hostile cyber activities that prevent Americans from being able to participate in a fair and transparent process must be treated as a … Read the whole story
A law that prohibits companies from sending robotexts to users without their consent violates Facebook's free speech rights, the company argues. Read the whole story
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Netflix recently debuted the first season of "Dear White People," a sitcom about the micro-aggressions visited upon African-American students at a fictional Ivy League … Read the whole story
Adobe has simplified the development and execution process of email marketing campaigns sent from its marketing cloud. Read the whole story
Company-wide advertising revenue -- TV and radio -- dropped to $395 million for first three months of the year, while non-ad revs such as … Read the whole story
