Both firms are controlled by Bollore Group, which has been pushing for closer cooperation between the two entities for years. The deal is subject … Read the whole story
Zenith is revealing its first major rebrand since 2002 to better showcase its research and forecasting offering along with its other capabilities. Read the whole story
In addition to a $5.5 million penalty, the SEC banned former MDC Partners CEO Miles Nadal from serving as an officer or director of … Read the whole story
TV news networks continue to rack up big advertising dollars and viewership versus a year ago, largely due to heavy news viewing -- thanks … Read the whole story
For Facebook, the update is part of a broader war on bad actors and their efforts to floor the platform with spam, phishing expeditions, … Read the whole story
At the LIGHT Summit at Stanford University, WPP CEO Martin Sorrell said Amazon "is certainly a threat to Google in search and one statistic … Read the whole story
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Two weeks ago, Credit Suisse's Omar Sheikh, one of the top media analysts on Wall Street, made a BIG call on the future of … Read the whole story
Time Inc's print woes were partly blamed on ad spend shifting to other media. However, a 32% increase in digital advertising revenue -- which … Read the whole story
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The ad industry, particularly the media side of the equation, tends to focus on its New York navel at the expense of understanding how … Read the whole story
The platform launches with ad partners ESPN, Progressive Insurance, and Wendy's, each signing "long-term" agreements, said Adam Marchick, CEO at VoiceLabs. Read the whole story
Google's search and advertising tools in 2016 provided $222 billion of economic activity for 1.5 million businesses, Web site publishers, and nonprofits across the … Read the whole story
Mother's Day spending is predicted to reach a record-high 23.6 billion in 2017, according to the National Retail Federation, beating last year's record of … Read the whole story
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Brands should let go of historical constraints and category conventions. Unleashing creativity can drive a magical blend between human connection and brand-building goals. Read the whole story
Calling the results "gloomy," Neil Saunders, managing director of GlobalData Retail, says the retailer's "significant deterioration...only adds to the sense that Macy's is on … Read the whole story
"We cannot afford to remain silent," FCC Commissioner Mignon Clyburn said in a speech this week. Read the whole story
Less than a quarter of email marketing messages are opened, according to a study released Thursday by GetResponse -- an engagement metric easily lifted … Read the whole story
