by Wayne Friedman
Heading into the upfront advertising period, Fox still struggles with a new proposed TV measurement system that includes digital TV airings of TV programs. Read the whole story
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by Steve McClellan
In the Americas, organic growth lagged at 0.6%, but that was an improvement from the year-ago period of a 2% decline in organic gross … Read the whole story
by Joe Mandese
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue … Read the whole story
by Larissa Faw
Every year, A-list celebrities flock to the Cannes Lions International Festival of Creativity to promote themselves and their projects. Yet every year it seems … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Amid steep audience declines, prime-time shows that were deemed ratings failures a few years ago suddenly look like going propositions. Meh is the new … Read the whole story
by Larissa Faw
In an effort to align more with local promotions and events, McDonald's of Kansas City teamed with Bernstein-Rein and the Kansas City Royals for … Read the whole story
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by Wayne Friedman
Looking at all the markets, 34 of the 43 showed that the flagship ESPN network became less Republican in 2016 -- which, in turn, … Read the whole story
COMMENTARY
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Dove U.K. recently announced its new array of female-shaped bottles that, in the English version of the word, "Break the Mould." "From curvaceous to … Read the whole story
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by Tobi Elkin
In a bid to stay one or two steps ahead of Facebook, Snap has launched new camera ads, Bloomberg reports. The ads, or promotional … Read the whole story
by Sarah Mahoney
Millennials "like brands that reflect their taste and values and retailers from Nordstrom to Target are trying to capture that," says Joan Sinopoli, VP … Read the whole story
by Philip Rosenstein
Sizmek, the people-based creative optimization and data activation platform, announced the appointment of Volker Hatz as its first Chief Data Officer. Hatz will lead … Read the whole story
by Laurie Sullivan
The key vertical markets of retail, automotive and general services will collectively spend nearly $8 billion divided between traditional media and online and digital, … Read the whole story
by Tanya Gazdik
"I love being a part of a team that is solving an industry problem and doing it better than others," Kind Financial's Dave Peck … Read the whole story
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by Laurie Sullivan
Juniper Research expects chatbots to "redefine" the customer service industry and forecasts that the technology will be responsible for a cost savings of more … Read the whole story
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by Gavin O'Malley
Windows users can expect what Microsoft promises will be "the complete" iTunes experience, including Apple Music and the iTunes Store, as well as support … Read the whole story