Heading into the upfront advertising period, Fox still struggles with a new proposed TV measurement system that includes digital TV airings of TV programs. Read the whole story
In the Americas, organic growth lagged at 0.6%, but that was an improvement from the year-ago period of a 2% decline in organic gross … Read the whole story
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue … Read the whole story
Every year, A-list celebrities flock to the Cannes Lions International Festival of Creativity to promote themselves and their projects. Yet every year it seems … Read the whole story
- COMMENTARY
Amid steep audience declines, prime-time shows that were deemed ratings failures a few years ago suddenly look like going propositions. Meh is the new … Read the whole story
In an effort to align more with local promotions and events, McDonald's of Kansas City teamed with Bernstein-Rein and the Kansas City Royals for … Read the whole story
Looking at all the markets, 34 of the 43 showed that the flagship ESPN network became less Republican in 2016 -- which, in turn, … Read the whole story
- COMMENTARY
Dove U.K. recently announced its new array of female-shaped bottles that, in the English version of the word, "Break the Mould." "From curvaceous to … Read the whole story
In a bid to stay one or two steps ahead of Facebook, Snap has launched new camera ads, Bloomberg reports. The ads, or promotional … Read the whole story
Millennials "like brands that reflect their taste and values and retailers from Nordstrom to Target are trying to capture that," says Joan Sinopoli, VP … Read the whole story
Sizmek, the people-based creative optimization and data activation platform, announced the appointment of Volker Hatz as its first Chief Data Officer. Hatz will lead … Read the whole story
The key vertical markets of retail, automotive and general services will collectively spend nearly $8 billion divided between traditional media and online and digital, … Read the whole story
"I love being a part of a team that is solving an industry problem and doing it better than others," Kind Financial's Dave Peck … Read the whole story
Juniper Research expects chatbots to "redefine" the customer service industry and forecasts that the technology will be responsible for a cost savings of more … Read the whole story
Windows users can expect what Microsoft promises will be "the complete" iTunes experience, including Apple Music and the iTunes Store, as well as support … Read the whole story
