No matter how young and cool its user base, Snap knows it needs better ad technology to win over Madison Avenue. The "camera company" … Read the whole story

Using new eye-tracking technology, TVision Insights says the highest "attention" for a broadcast network TV show goes to CBS' "Life In Pieces." The company's … Read the whole story

Online retailer Amazon, browser developer Mozilla, tech incubator Y Combinator and social news site Reddit are among dozens of Web companies that are planning … Read the whole story

The BROWSER Act "would erase $340 billion in advertising revenue from American websites over the next five years," NetChoice contends. Read the whole story

One in five are blocking ads, but growth is slowing as the predicted display Armageddon now seems unlikely. Read the whole story

Continuing its efforts to promote itself as privacy-friendly, Apple made an announcement this week that its Safari browser will block autoplay video ads and … Read the whole story

Video content creation isn't cheap, so what's the recipe for success in monetizing video? And what's the strategy for creating video content for all … Read the whole story

DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech … Read the whole story

There's an interesting new study that was just published about how our brain mathematically handles online reviews that I wanted to talk about today. … Read the whole story

Retailers that host their online storefronts on PrestaShop can now integrate their inventory with MailChimp's marketing automation services. Read the whole story

B2B ecommerce is estimated to hit nearly $1.2 trillion by 2021, up from $889 billion in 2017, according to a study released this week … Read the whole story