COMMENTARY
by Wayne Friedman, Staff Writer
For some time now, there has been a debate among TV marketing executives about the value of launching, some, most, or all of their … Read the whole story
by Steve McClellan
The trial found that regardless of location within targeted social feeds on Twitter, upwards of 67% of respondents found that ads served to them … Read the whole story
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by Gavin O'Malley
The rate at which people are downloading the app has dropped by 22% over the first two months of the second quarter, according to … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
YouTube is facing a challenging fork in the road. On one hand, at the most recent YouTube Brandcast at the Javits Center, company CEO … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Thursday's Comey hearing was like a goose that laid a million golden eggs, resulting in the mobilization of the news channels' vast armies of … Read the whole story
by Wayne Friedman
TV viewing of former FBI Director James Comey's Senate committee hearing on Thursday resulted in soaring daytime TV viewership, with four networks near a … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Fake news, with its tangible effect on our society and general worldview, poses some particularly interesting questions about the role of the ad-tech world. … Read the whole story
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by Laurie Sullivan
The Google AMP and Facebook Instant Articles format were compared to determine the impact on consumer engagement and whether page-load times positively impact readership … Read the whole story
COMMENTARY
by Daniel Dryburgh, Op-Ed Contributor
Though it's possible that the pendulum will shift back to the days of fake news and unsafe brand placements, it's unlikely. The mood among … Read the whole story
by Sarah Mahoney
Running through July 14, ads are appearing on global social channels, paid social, and paid media, including "Entertainment Tonight." Read the whole story
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by Sara Guaglione
'Robb Report,' a magazine which curates luxury products and services, has unveiled a "refresh" of the brand. The redesign comes in the wake of … Read the whole story