-
by Joe Mandese
A first-of-its kind analysis of TV audience data used by modelers to measure the return on investment for ad spending found that it is … Read the whole story
by Gavin O'Malley
The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card … Read the whole story
by Erik Sass
The first quarter of 2017 brought no relief from long-term trends for newspaper and magazine publishers. Total revenues continued to decrease, reflecting the ongoing … Read the whole story
-
by Laurie Sullivan
About half of consumers surveyed for a study released Tuesday said they would think twice before purchasing products or even boycott a brand's products … Read the whole story
by Wayne Friedman
Game Six of this year's finals pulled in a Nielsen preliminary 6.47 million TV viewers and a 2.1 average rating among 18-49 viewers on … Read the whole story
-
by Laurie Sullivan
Merkle confirmed it has seen a shift for first-page and top-of-page minimum bid estimates after Google said it would make adjustments to its ad … Read the whole story
-
by Laurie Sullivan
Lookalike Audiences in Facebook gives marketers the ability to reach potential new consumers that are likely to become their highest-spending customers. Now marketers can … Read the whole story
by Jess Nelson
The Huffington Post partnered with Campaign Monitor to develop a targeted email newsletter campaign around Donald Trump's first 100 days in office, garnering open … Read the whole story
by Steve McClellan
Smith will work with GroupM agencies in the U.S. and Canada to develop added capabilities the company says will focus on improving communications engagement, … Read the whole story
by Chase Martin
The number of virtual reality headsets in use is expected to multiply globally in the coming years. In addition to increased growth, VR content … Read the whole story
-
by Steve McClellan
A new report from media consultant ID Comms finds that media shops continue to be regarded with "suspicion" by advertisers. The two sides differed … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have been straddling the European and North American continents for most of my professional and personal life, and I have always had the … Read the whole story
-
by Wayne Friedman
After a stock selloff on Friday, tech companies -- including new digital media companies -- continued their sharp declines on Monday. So-called FANG stocks … Read the whole story
-
by Laurie Sullivan
As part of the transaction with Alphabet, SoftBank has also agreed to acquire Japanese bipedal robotics company Schaft. Read the whole story
COMMENTARY
by Joe Hyland, Columnist
There are uncanny parallels between the Nashville Predators and what it takes for a start-up to break out of a niche market and become … Read the whole story