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by Steve McClellan
For GroupM, it's the second big agency restructuring move in recent weeks, following its decision to fold Maxus into sibling media agency MEC. Read the whole story
COMMENTARY
by Joe Mandese
The Cannes Festival of Creativity got off on an ethical note this morning by asking some questions that go well beyond brand marketing and … Read the whole story
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by Wayne Friedman
The companies say the commercials are non-skippable video ads, which will also be used first across Fox Network Group's digital, on-demand platforms and later … Read the whole story
by Larissa Faw
"Let's stop talking about it and start doing something about it," WPP's Ida Rezvani said at a Cannes session on diversity and gender equality … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered key … Read the whole story
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by Larissa Faw
Google's Jigsaw has developed a tool called Perspective that flags "toxic" commentary, giving publishers the option to censor such missives. Publishers can do the … Read the whole story
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by Gavin O'Malley
Given young consumers' obsession with Snapchat, creating content for the platform is a "natural" next step for any media company, according to Gary Ginsberg, … Read the whole story
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by Wayne Friedman
The U.S. -- which still commands a dominant share of all worldwide pay TV revenues, with a 49.5% share -- sank 1.6% to $106.81 … Read the whole story
by Tobi Elkin
The findings of a new report revealed that mobile video click fraud increased nearly 3 times over the first four months of 2017. Read the whole story
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by Tobi Elkin
As marketers compete for consumers' attention and more consumers engage in immersive video experiences including virtual reality, Tremor Video on Tuesday launched 360 video … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With deep pockets, Facebook has begun to fund the creation of video series. The Hollywood Reporter reported last week that Facebook closed a deal … Read the whole story
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by Erik Sass
In a belated effort to even the score with Facebook and Google, publishers representing a cross-section of the business have partnered with ad tech … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' content studios, to demonstrate the ways they apply their expertise to build marketers' … Read the whole story
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by Aaron Baar
Even the few that are getting good or excellent ratings are stagnating, says Forrester analyst Rick Parrish Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Twitter's got a couple of problems when it comes to establishing TV-related connections. First, it's not as popular as you'd think. Every reporter is … Read the whole story
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by Jess Nelson
Email use has grown in both B2B and B2C markets over the past two years, according to new research released by Salesforce. Read the whole story