After nearly a decade of strong growth, global pay TV revenues are fading.
In 2016, pay TV revenues fell 0.9% -- $1.77 billion -- to $202 billion from 2015, according to Digital TV Research.
The U.S. -- which still commands a dominant share of all worldwide pay TV revenues, with a 49.5% share -- sank 1.6% to $106.81 billion in 2016 from $108.58 billion in 2015.
Overall,
revenues sank in nine countries -- including the U.S. -- as a result of subscribers buying smaller, cheaper and alternative pay TV packages.
Asia-Pacific countries -- the second-biggest region
in terms of share -- climbed 5% to $34.38 billion in 2016 over the previous year. Since 2010, the region has grown 42%.
Latin America was another gainer -- up 4% in 2016 over the year before
to $18.44 billion. From 2010 to 2016, Latin America has climbed 78% in pay TV revenues.
Western European countries remained virtually flat -- with $28.75 billion in 2016 versus $28.63 billion
in 2015.
Since 2010, worldwide pay TV revenues from 138 countries have climbed 19% ($32 billion), with half of that gain coming from four countries: U.S., $7 billion; China, $4 billion;
Brazil, $3 billion; and India, $2 billion.
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