NBCUniversal will shift from sister agency Maxus, which is being merged into MEC. Target is serviced by a dedicated agency, Team Arrow, which will … Read the whole story
A recent study says 38% of TV homes subscribe to two or more major subscription VOD services, such as Netflix, Amazon and Hulu. This … Read the whole story
A new report forecasts that online video viewing around the world will rise by one-fifth in 2017. Zenith's Online Video Forecasts 2017 report estimates … Read the whole story
Around the country, a small sample of mobile users can expect to start seeing ads in their Marketplace product feeds. While Facebook isn't describing … Read the whole story
Of all the fall pilots the networks have provided for preview, the "Big Bang Theory" spinoff called "Young Sheldon" is the one that fires … Read the whole story
ABC News, in response to growing opacity at the Trump White House, launched a new live-streamed show called "Briefing Room." The digital initiative will … Read the whole story
Netflix added 5.2 million subscribers during the second-quarter reporting period -- now totaling 104 million worldwide. Media analysts were expecting a gain of about … Read the whole story
Virtually all of network TV has had trouble producing successful TV shows from alternate sources -- whether as revivals of older TV shows, longtime … Read the whole story
Mac Delaney, head of programmatic at Merkle, recently completed his "tour of duty" -- from January to April -- in Los Angeles, creating an … Read the whole story
As in a number of similar deals in recent years, the investment group, which includes several labor unions, also agreed to assume an unspecified … Read the whole story