The six-second commercial, which has become a standard for many digital video environments, especially pre-roll, is coming to broadcast TV. Fox Networks Group this … Read the whole story
Led by its victory in the Sprint review, independent agency Horizon Media was the leader in net new business wins in the U.S. among … Read the whole story
The companies tout that their combined networks will have a 20% share of all U.S. ad-supported pay TV networks -- and a 20% share … Read the whole story
The Association of National Advertisers this morning launched an "on-demand" education platform providing training on a variety of areas requiring marketing expertise. The courses, … Read the whole story
Daugherty has been promoted to EVP marketing for ABC Entertainment, responsible for all marketing activities for ABC's prime time, daytime and late-night lineups. Read the whole story
It's no secret that Google plans to offer a built-in ad-blocking feature in its Chrome browser -- a feature that will appear next year. … Read the whole story
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When you look beyond the headlines, you may think Discovery CEO David Zaslav has the clearest vision of how historic media properties can evolve … Read the whole story
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Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they … Read the whole story
Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions. In-app … Read the whole story
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The Wall Street Journal's executive Washington editor bottom-lined the press' relationship to the President. "The media's job is not to be respectful or disrespectful. … Read the whole story
