by Steve McClellan
The Association of National Advertisers has just released its highly anticipated report on commercial production practices today, concluding that marketers need to do a … Read the whole story
COMMENTARY
by Brian Wieser
The most important takeaway for investors is that this study, like the media transparency report released in June of last year, could serve as … Read the whole story
by Wayne Friedman
As part of its widely anticipated effort to start an ESPN streaming service, Disney said it would buy another 42% of the BAMTech streaming … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The problem is that Sinclair has a conservative slant to its newscasts. Sinclair is in the media watchdogs' crosshairs because it's the largest single … Read the whole story
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by Tobi Elkin
In a blog post on Tuesday, Facebook announced it will stop charging advertisers in its Facebook Audience Network (FAN) if someone clicks on a … Read the whole story
by Wayne Friedman
Fox no longer has "American Idol," but it will have a new singing competition show, which hopes to deliver higher entertainment programming viewer levels … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Entertainment hackers have received monetary compensation from a majority of companies that have been targeted. This speaks to the fluid nature of fast-moving, digitally … Read the whole story
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by Gavin O'Malley
In a series of new studies commissioned with the research firm, Twitter provided an average of 6% incremental audience reach to TV across four … Read the whole story
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by Richard Whitman, Columnist
IPG's MAGNA and sibling out-of-home specialist Rapport issued a new report yesterday that reads like a David Letterman top-10 list about why OOH is … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The marketing world may soon get some new guidance on what they should be doing with artificial intelligence. A working group focusing on artificial … Read the whole story
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by Gavin O'Malley
Pinterest is expanding its video ad offerings, Adweek reports. “Pinterest started testing Promoted Video last August with brands including General Mills, Kate Spade New … Read the whole story